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In 1971, our founders got together with artist Terry Heckler to define their new brand. They wanted the company’s name to suggest a sense of adventure, a connection to the Northwest and a link to the seafaring tradition of the early coffee traders. Co-founder Gordon Bowker, a writer, initially proposed calling the company “Pequod,” after ...
Mar 14, 2018 · An online study guide for Moby-Dick even joked, “If Starbucks were Starbuck, you’d only ever get a tall coffee with 2% milk.”. According to the company website, Starbucks chose this name because it evokes “the romance of the high seas and the seafaring tradition of the early coffee traders.”. Fun fact: The founders debated using the ...
Sep 19, 2023 · The founders were inspired by the seafaring history of coffee. In this approximately 3000 word article, we’ll dive into the full origin story behind the Starbucks name. We’ll explore the founders’ inspiration from Moby Dick, the meaning of the twin-tailed mermaid logo, and other name candidates that were considered.
May 24, 2022 · This reminded Bowker of first mate Starbuck from "Moby Dick." They slapped an "s" on the end of the character's name and agreed upon the moniker for the brand. In truth, the name similarities ...
Jun 4, 2011 · In fact, Starbucks was nearly called Pequod, the name of the whaling ship in Moby Dick. Thankfully, one of the partners rejected the name. Instead, they went with Starbucks, the name of Pequod’s first mate. Although Starbuck was a fictional young quaker from Nantucket, there were a number of real sailors from that era named “Starbuck.”.
Jul 9, 2017 · Eventually, they both settled on calling it after the first mate on board, Starbuck. The company’s website confirms that ‘the name, inspired by Moby Dick, evoked the romance of the high seas ...
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Jul 19, 2024 · Originally, the founders had considered naming their venture “Pequod,” after Captain Ahab’s whaling ship. But a coffeehouse called “Pequod” didn’t seem destined to catch on. Instead, they opted for “Starbucks,” named after the Pequod’s first mate—a nod to the nautical and the mysterious, a theme that would come to define the brand’s identity.
