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  1. Mar 14, 2018 · Someone pulled out an old mining map and found a small town called Starbo. From there, co-founder Gordon Bowker thought immediately of Moby-Dick. There’s a character in the classic book named Starbuck, Captain Ahab’s first mate and no-nonsense crew member of the Pequod.

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  2. May 24, 2022 · Pequod, the name of the ship in the Herman Melville classic "Moby Dick," was seriously considered for its ties to the sea and as an homage to a book that romanticized hell and high water.

  3. Co-founder Gordon Bowker, a writer, initially proposed calling the company “Pequod,” after the ship in Herman Melville‘s classic novel “Moby-Dick.” But Terry objected – would a cup of “Pee-kwod” appeal to anyone?

  4. Sep 19, 2023 · Another name option that Starbucks contemplated was “Cargo House,” which paid homage to the historical significance of coffee trading. Coffee has a rich history of being transported around the world on ships, often stored in warehouses known as “coffee houses.”

  5. Jun 4, 2011 · In fact, Starbucks was nearly called Pequod, the name of the whaling ship in Moby Dick. Thankfully, one of the partners rejected the name. Instead, they went with Starbucks, the name of Pequod’s first mate. Although Starbuck was a fictional young quaker from Nantucket, there were a number of real sailors from that era named “Starbuck.”

  6. Jul 6, 2017 · Starbucks' official stance on its name is that it "[evokes] the romance of the high seas and the seafaring tradition of the early coffee traders," but Bowker is quick to...

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  8. Nov 25, 2022 · Originally, the chain was going to be called “Cargo House, which would have been a terrible, terrible mistake,” co-founder Gordon Bowker tells the Seattle Times. The owners had also...

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