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Mar 14, 2018 · According to the company website, Starbucks chose this name because it evokes “the romance of the high seas and the seafaring tradition of the early coffee traders.” Fun fact: The founders debated using the name Pequod after the famous ship in Moby-Dick.
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May 24, 2022 · Pequod, the name of the ship in the Herman Melville classic "Moby Dick," was seriously considered for its ties to the sea and as an homage to a book that romanticized hell and high water.
Jun 4, 2011 · In 1971, an English teacher, a history teacher and writer started a coffee roasting business in Seattle. It’s not surprising that such an intellectual group would have an affinity for classics like Moby Dick. In fact, Starbucks was nearly called Pequod, the name of the whaling ship in Moby Dick.
Jul 9, 2017 · According to former Starbucks’ CEO Howard Schultz, the name is actually a reference to Herman Melville’s 1851 novel, Moby Dick.
- Miranda Larbi
They wanted the company’s name to suggest a sense of adventure, a connection to the Northwest and a link to the seafaring tradition of the early coffee traders. Co-founder Gordon Bowker, a writer, initially proposed calling the company “Pequod,” after the ship in Herman Melville‘s classic novel “Moby-Dick.”.
Oct 25, 2018 · Starbucks got its name from another classic — the book Moby Dick. The coffee chain was originally going to be called either Cargo House or Pequod after Captain Ahab’s ship in Moby Dick.
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Jul 7, 2017 · Initially, Bowker pushed for the named 'Pequod,' after the ship in Moby-Dick, buthis creative partner Terry Heckler was dubious - and they eventually settled on something inspired by the...