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Weibo has become a very important platform for Chinese Tourism. In a recent survey, a China digital marketing agency for the travel industry, asked 100 Chinese millennials to outline the media platforms they use for trip planning.
Nov 1, 2022 · Inspired by the growing popularity and multi-functionality of mobile apps that influence travel planning, this study examined Weibo and Xiaohongshu and their impact on the travel decisions of Chinese millennials, at different stages of travel and for different components of the trip.
Oct 12, 2023 · Translating to “microblog” in English, Weibo is one of China's most influential social media platforms. Built on user relationships, it's a hub for sharing, discussing, and consuming the latest information and news. For marketers, Weibo presents a landscape rich with advertising opportunities.
Sep 1, 2018 · Chinese travellers going abroad usually look for destinations that are WeChat-worthy to impress friends, but now a new report suggests that is now changing.
- Jing Daily
Aug 14, 2022 · Weibo’s start came at a turbulent time as both Twitter and Fanfou (also considered a Chinese equivalent of Twitter) were temporarily blocked by the government in June 2009 – a result of content deemed ‘sensitive’ by Chinese authorities that was spreading on the platforms.
Jan 9, 2023 · Many Weibo users (a social media platform in China) have been celebrating their newfound freedom to travel with the hashtag “Where to travel abroad next year” racking up close to 80...
Jul 1, 2021 · This analysis provides insights into the mobility of Chinese travellers who select Australia as one of their destinations. Applying a big data approach to global mobility presents a new way of analysing tourist travel.
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