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Jan 8, 2024 · Facebook Ads are an incredible opportunity for authors to position their books in front of thousands of readers every single day, at a cost that is more affordable than you might think. Now, I hear you… “…but readers aren’t looking for books on Facebook; they’re looking on Amazon!”
- Amazon Ads
Matt Holmes helps self-published authors launch, optimize...
- Amazon Ads
Aug 9, 2023 · Here’s what you’ll learn in this article: Why the traditional method of running Facebook Ads is outdated (and is in fact hurting your results, and your bottom line) My exact Facebook Ads strategy (that shouldn’t work, but does) The biggest lever you can (and should) pull when advertising books with Facebook Ads.
Apr 22, 2023 · Facebook Ads Mastery For Authors: Sell 50-100+ Books and 50,000+ Page Reads Per Day With Facebook Ads, Even if you've never run Ads before. (Join over 1,700 authors). 60 Minute Author (Join The Wait List): Actionable, high-impact strategies to sell more books and streamline your author business.
- Optimize Your Facebook Business Page
- Set Up Your Landing Page
- Design Your Ad
- Choose Your Ad Type
- Choose Your Ad Platform
- Choose Your Budget
- Change It Up
Once you know why you’re running a Facebook ad campaign, you’ll need to set up and optimize your professional Facebook profile. This can be a Facebook page for your business or for yourself as an Author—whichever makes the most sense for your goal. Either way, make sure your page looks great and provides immediate value to the people you’re trying ...
If your ad will send people to a sales page as part of a digital marketing sales funnel, make sure you set that page up properly: 1. the graphics are eye-catching (be sure to include your book cover!) 2. the messaging speaks to your target demographic 3. the form for your email list or shopping cart is working 4. any freebies or upsellsare delivere...
If you’ve followed all the steps I listed above, you already know: 1. who the ad is trying to reach 2. what it’s trying to get people to do Those 2 key factors drive the creation of the ad as part of your overall marketing strategy. Your ad should include an image or video that will catch the attention of your target audience. The copy should be sh...
When it comes to setting up your Facebook ad, that’s going to depend entirely on what you want your ad to do. Don’t try to cut corners. Take the time to learn the system by exploring the tutorialsFacebook provides. If you’re brand new to Facebook advertising, start with the sections under “Create Ads from a Facebook Page” and “Create Ads from Ads M...
Facebook owns Instagram, so advertising on Facebook gives you access to both platforms. It’s often best to try both and see which one performs better for your audience. On the other hand, if you know your audience trends toward one or the other, you’ll improve your ad’s performance by targeting your audience where they spend most of their time. Eit...
Choose a daily budget that makes sense for what you’re trying to do. It’s okay to start out small, but don’t skimp so much that you aren’t really learning anything. An initial budget of about $10/day should give you a solid learning curve without going overboard. That said, it depends on how sophisticated you want to get. Professional marketers run...
No matter how great your ad sets are, you can’t just set them up and leave them to run forever. In fact, their performance will often drop off after a few weeks—sometimes after just a few days. Why? It’s a combination of human nature and the Facebook ad algorithm. Facebook starts out by showing your ad to the people in your selected audience who ar...
Apr 23, 2024 · The most common way for authors to use Facebook Ads is to advertise their books on retailers like Amazon, Apple, Google Play, Nook, or Kobo. This means that when a reader clicks on an ad, it takes them directly to a page where they can instantly buy the book.
Pros. Immediate inrush of traffic and book sales. Complete control over your budget and how much you want to spend per ad click. Easy to track campaigns. Excellent targeting options, including authors, books, E-readers, age, likes/interests, and other demographics.
Dec 8, 2023 · In today’s digital age, Facebook advertising has become a powerful tool for authors looking to promote their books and reach a wider audience. With advanced audience technology and innovative strategies, authors can effectively target potential readers and increase their book’s visibility.
