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Aug 9, 2023 · Here’s what you’ll learn in this article: Why the traditional method of running Facebook Ads is outdated (and is in fact hurting your results, and your bottom line) My exact Facebook Ads strategy (that shouldn’t work, but does) The biggest lever you can (and should) pull when advertising books with Facebook Ads.
- What Are Facebook Ads?
- How Can Authors Use Facebook Ads?
- The Facebook Ad Structure
- What Is Advantage+
- How to Set Up Meta Ads Manager
- How to Make Your Facebook Ad Images
- How to Create A Facebook Ad Campaign
- How to Create A Facebook Ad Set
- How to Create A Facebook Ad
- How to Test Your Facebook Ad Audience Targeting and Creative
Facebook Ads are paid messaging placement on the Facebook social media platform. Unlike organic Facebook posts (like the ones you can make from your Facebook Author Page), paid Facebook Ads allow businesses to get their product or service in front of the right audience with a host of targeting options. When you run a Facebook Ad, Facebook users wil...
While Facebook Adscan be very successful for a host of different businesses, authors, in particular, have a huge opportunity to harness this platform to find more readers, sell more books, or grow a community. The most common way for authors to use Facebook Ads is to advertise their books on retailers like Amazon, Apple, Google Play, Nook, or Kobo....
While Facebook Ads are a great tool for authors, they are not designed specifically for authors. This is important to keep in mind when creating a campaign. Facebook wants all types of businesses and creatives to use their ad platform, so not all of the features or capabilities will be appropriate for authors to use. Facebook Ads are divided into t...
If you’ve spent some time in Facebook Ads Manager recently, you’ve likely seen something called Advantage+ but what is it? Advantage+ is an automation tool designed to optimize the visibility of your ad campaigns across various apps and services within the Meta ecosystem in real time. This means that your ad will be strategically placed where it’s ...
Before you begin setting up your campaign, you’ll need to set up your Meta Ads Manager. This is where you will create and manage your ads.
Once you have your billing information set up, it’s time to create your ad images. Facebook recommends that images used for ads have a resolution of at least 1080 x 1080 pixels. The dimensions vary depending on where you want your ads to appear, but we find a 1:1 ratio (square image) is the best option. To create an image specifically for Facebook ...
Now that you have your creative images, a budget in mind for your campaign, and your book information, we’re ready to create your first ad! Once you log into your Meta Ads Manager dashboard, you’ll want to hit the big green Create button at the top left of the screen. You’ll be greeted with your Campaign creation options. First, you will be prompte...
Next, you will move on to the Ad Set. This is where you will set the audience and placements of your ad. The first thing you will update is the name. We suggest you use the title and name of the audience you choose to target. You’ll also tell Facebook where it will be directing readers in this section (website, app, etc.). If you are sending reader...
We’ve now made it to the final step in the ad creation process, the Ad level. The first step here is to set a name for the ad, then you will select the Facebook and/or Instagram account to use for the ad. This will be where you select your Author Facebook Account. Scroll down to the Ad Creative section, here you will upload the image you created ea...
The two main aspects of your ads that will impact their success are your ad targeting and ad creative (your copy and image). When you start a campaign, it’s a good idea to try targeting multiple audiences and including multiple versions of your ads to see what works the best.
Apr 22, 2023 · Facebook Ads Mastery For Authors: Sell 50-100+ Books and 50,000+ Page Reads Per Day With Facebook Ads, Even if you've never run Ads before. (Join over 1,700 authors). 60 Minute Author (Join The Wait List): Actionable, high-impact strategies to sell more books and streamline your author business.
Running ads on Facebook can be one of the best ways for an independent Author to make money —but probably not for the reason you’d think. As an indie Author, your best book marketing strategy typically doesn’t have anything to do with driving book sales.
This Facebook ads guide for authors covers everything from planning your first ad to developing advance campaign strategies for your FB ads.
- Chase Austin
Dec 8, 2023 · In today’s digital age, Facebook advertising has become a powerful tool for authors looking to promote their books and reach a wider audience. With advanced audience technology and innovative strategies, authors can effectively target potential readers and increase their book’s visibility.
Jul 4, 2024 · Should Authors Advertise on Facebook? Absolutely! Facebook Ads are a powerful tool for authors. Here’s why: Facebook’s Massive Audience. With 3.0 billion monthly active users, Facebook is one of the world’s largest social platforms. Your potential readers are likely already there, making it a prime place to promote your books. Targeted ...
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