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      • Inclusion and diversity (I&D) are not just ethical imperatives—they are integral to driving business success. Research from the last two years consistently shows that companies that prioritize I&D outperform competitors, attract and retain top talent, and build a culture of innovation (Claremont Lincoln University; World Economic Forum).
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    Canada’s greatest resource is its people. Businesses and organizations benefit from having the right people, reflecting Canada’s full diversity, putting their talents to use. The leadership of corporate Canada and our major organizations should look like Canada—not simply because it’s fair but also because it makes good sense. Time and time again, research has shown that businesses and organizations that embrace diversity on their boards and management teams outperform their peers. Intuitively, a broader range of perspectives and talents results in better performance.

    Government of Canada launches 50 – 30 Challenge, a joint initiative with the private sector to promote diversity in corporate Canada

    December 10, 2020 – Ottawa, Ontario

    Canada’s greatest resource is its people. Businesses and organizations benefit from having the right people, reflecting Canada’s full diversity, putting their talents to use. The leadership of corporate Canada and our major organizations should look like Canada—not simply because it’s fair but also because it makes good sense. Time and time again, research has shown that businesses and organizations that embrace diversity on their boards and management teams outperform their peers. Intuitively, a broader range of perspectives and talents results in better performance.

    Yet, the reality is that women, racialized persons, people who identify as LGBTQ2 and people living with disabilities (including invisible and episodic disabilities), as well as First Nations, Inuit and Métis peoples, are under-represented in positions of economic influence and organizational leadership, including on corporate boards and in senior management.

    That is why today, the Honourable Navdeep Bains, Minister of Innovation, Science and Industry, launched the 50 – 30 Challenge to advance and recognize diversity, inclusion and economic prosperity from coast to coast to coast.

    “The existence of systemic discrimination is not up for debate, as we’ve witnessed with particular intensity through recent events. The status quo is neither sustainable nor beneficial for Canada. The 50 – 30 Challenge encourages companies and organizations of all sizes to embrace the full diversity and talent of their communities, and doing so will bring key insights and perspectives to their decision-making tables. It just makes sense to bring in and nurture the all the right talent, and we are helping organizations do just that. The 50 – 30 Challenge is another step forward in advancing inclusion, diversity and economic prosperity across the economy from coast to coast to coast."

    – The Honourable Navdeep Bains, Minister of Innovation, Science and Industry

    “In Canada, diversity is one of our greatest strengths – diversity of ideas, of perspectives, and of lived experiences. The successes of having truly diverse companies and organizations makes good business sense and are crucial components of innovation.  As we build back even better and consciously more inclusive, we must ensure that companies and organizations from coast to coast to coast truly reflect society and the 50 – 30 Challenge will help us do that.”

    – The Honourable Bardish Chagger, Minister of Diversity and Inclusion and Youth

    •The 50 – 30 Challenge builds on the 2018 amendments to the Canada Business Corporations Act that require distributing companies to report on their board and senior management diversity.

    The Government of Canada will partner with the Challenge’s co-creators to identify the best tools, programs and levers to encourage organizations to embrace the 50 – 30 Challenge.

    50 – 30 Challenge funding of $33 million will include support for participating organizations through the development of an online toolkit; programs to assist SMEs, including through mentorship and training; and other incentives that will be linked to government programs.

    Research shows that organizations that are diverse at the board and senior management levels are more likely to outperform their peers, twice as likely to meet or exceed financial targets, and eight times more likely to achieve better business outcomes.

  2. Mar 3, 2022 · Utilizing Diversity & Inclusion. Having a diverse workforce means happier and healthier employees, customers feel more respected and managers have greater access to the talent and skillsets they...

  3. Aug 17, 2022 · Companies that are diverse, equitable, and inclusive are better able to respond to challenges, win top talent, and meet the needs of different customer bases. With DEI in mind, companies are considering how to better support employees.

  4. Nov 15, 2021 · It’s difficult to move the needle on diversity and representation in a sustainable way without inclusionthe degree to which employees are embraced, supported, and enabled to make meaningful contributions.

  5. May 4, 2021 · Why Embrace Diversity and Inclusion in the Workplace? 1: Diversity Expands Innovation, Creativity and Productivity. Studies conducted by the Harvard Business Review revealed that the more diverse the team is in terms of demographics and deep-level diversity, the more creative and productive they are likely to be.

  6. Dec 5, 2023 · In this latest research, we look at why diversity, equity, and inclusion (DEI) matters more than ever before, and how it can drive holistic business impact.

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