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      • Customers prefer text messaging over email in many cases. Customers can send a text message from anywhere, at any time. They don't have to worry about checking their email or being put on hold. They can expect a response to their text message within minutes, faster than most email replies. Text messaging also feels more natural and personal.
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  2. May 17, 2019 · When asked “What is the easiest channel for you to respond to?” 53% of respondents said text, while only 41% said email. Clearly, consumers are expecting—and even preferring—texts from ...

    • Judith Humphrey

      judith humphrey is founder of the humphrey group, a premier...

  3. Sep 6, 2023 · The preferred contact method often depends on what the customers needs to accomplish. A customer may prefer text for two-factor authentication but prefer phone for complex issues. Below, we describe the differences between various channels and when you should consider using each.

    • 33 percent of adults (77 percent of 18 to 22 year olds) prefer texts over all forms of communication (including in person).
    • A third of all adults prefer text to phone calls.
    • Text is the most used form of communication for adults under age 50.
    • Americans send five times as many texts as compared with phone calls each day.
  4. Sep 13, 2020 · Texting vs calling: 5 reasons why texting is the better option. Texting is less intrusive than calling. Texting is a great way to avoid talking over the phone if you’re too busy to call. Texting is a more private way of communication, so it’s easier to talk about personal things without feeling embarrassed or judged by people nearby.

  5. Apr 28, 2015 · Here's a breakdown: Level 1: Words only (text, e-mail, chat, or tweet) = low importance. Level 2: Words + tone (phone, voicemail) = medium importance. Level 3: Words + tone + body language (in-person, FaceTime, Skype) = high importance. Low-importance conversations.

  6. Oct 16, 2019 · With text being essential in our daily lives, it is important that we overcome some of these challenges. Here are a few tips to help you make your messages clear, appropriate and pleasant: Use the appropriate medium. Before you send the message, ask yourself if it’s appropriate to send via text.

  7. Nov 16, 2023 · Text messages = higher open rates and passive engagement. Text messages have higher read rates, as recipients can quickly glance at the message, even if they’re doing other things. This asynchronous communication can be effective for event reminders, surveys, and informational messages.

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