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Nov 26, 2017 · Shoppers were smitten, and Marshall Field’s windows became a merchandising miracle. With a huge merchandising budget in hand, Fraser designed hundreds of the most spectacular window displays imaginable. When Field opened its new building in 1907, its windows became a focal point. Fraser understood the joyful impact of Christmas, especially on ...
Marshall Field’s. Marshall Field (born Aug. 18, 1834, near Conway, Mass., U.S.—died Jan. 16, 1906, New York City) was an American department-store owner whose pioneering activities in retail merchandising were continued and extended into publishing by successive generations of his family. Born on a farm, Field became at 16 an errand boy in ...
Marshall Field (August 18, 1834 – January 16, 1906) was an American entrepreneur and the founder of Marshall Field and Company, the Chicago-based department stores. His business was renowned for its then-exceptional level of quality and customer service. Field is also known for some of his philanthropic donations, providing funding for the ...
Marshall Field, 1905, PD. Marshall Field was born in 1834 on a Massachusetts farm. After working as a clerk in a general store, he went to Chicago at the age of 19 to make his fortune. He got a ...
- American Experience
Biography Summary. Marshall Field, born on August 18, 1834, and passing away on January 16, 1906, was a pioneering American entrepreneur whose legacy in retail transformed the shopping experience. He founded Marshall Field and Company, a Chicago-based department store known for its high quality and customer service standards.
Marshall Field and Company located at State St. and Randolph in Chicago since 1881 when Marshall Field became director of operations to what would become one of the most successful and enterprising retail stores in the world. “Give the lady what she wants” has been the timeless slogan of retail merchandising icon.
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After the Great Fire of 1871, Field and Leiter disagreed over the direction of the business. Field bought out Leiter in 1880 and the business took his name. Marshall Field's great six-story merchandising emporium catered to urban women with leisure time. Rather than "buyer beware," Field's motto was "Give the lady what she wants."
