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      • At least in the short term, ditching surge pricing might serve as a differentiator for Lyft as it continues to compete with its so-called “big brother” Uber.
      techcrunch.com/2023/08/08/lyft-wants-to-kill-surge-pricing/
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  2. Aug 9, 2023 · Lyft plans to kill off surge pricing in an attempt to boost its rider numbers. On the company's second-quarter earnings call, CEO David Risher admitted the controversial practice is a "a bad...

    • Kris Holt
  3. Aug 23, 2023 · The dominant ride-hailing pricing model now is this: Companies like Uber and Lyft charge one price to the rider, based on what they think that rider might pay, and offer another rate to the...

  4. Aug 9, 2023 · Ride-hailing company Lyft is trying to kill off surge pricing, or ‘primetime’ as the company calls it, while also generally reducing fares to get more riders. As reported by TechCrunch, Lyft has had some success in cutting fares to increase ridership, though it’s come with a cost.

  5. Aug 9, 2023 · The share of rides affected by surge pricing dropped 35% from the first quarter. In his earnings call with investors on Aug. 8, Lyft’s CEO David Risher said shifting the company’s pricing policy...

  6. Aug 9, 2023 · The Uber competitor announced during a quarterly earnings call yesterday that phasing out surge pricing is on its list of priorities moving forward. TechCrunch reports that Lyft CEO David...

  7. Sep 16, 2024 · Rideshare giant Lyft launched a feature to curb surge pricing for commuters. Both Lyft and Uber are aiming to boost driver supply to lower surge pricing.

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