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- Electricals retailer Dixons Carphone will rename all its UK and Ireland shops as Currys as part of a major rebrand. The group said Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone will all become Currys by October, with a new Currys website also set to be launched.
www.insider.co.uk/news/dixons-carphone-become-currys-major-24106456
May 13, 2021 · Four brands becoming one means over 300 stores will be transformed, 13,000 colleague uniforms upgraded and over 300 vehicle liveries changed. The transition from Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone to Currys starts now and will be complete by October 2021. Alex Baldock, CEO of Dixons Carphone, said:
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May 13, 2021 · Currys PC World and Dixons, alongside mobile phone retailer Carphone Warehouse and service partner Team Knowhow, will all become known as Currys by the end of October, with a visual identity developed by FutureBrand and relaunched website.
May 13, 2021 · Dixons Carphone plc ("the Company") today announces its intention to change its name to "Currys plc". This follows the announcement that in the United Kingdom & Ireland, Currys PC World,...
The business was renamed from Dixons Carphone to Currys plc in September 2021. The Currys brand also replaced the company's PC World, Team Knowhow and Carphone Warehouse brands. [18] In June 2023, Frasers Group acquired a stake in Currys, which would increase during the year.
May 13, 2021 · The Carphone Warehouse and Dixons brand names are set to be consigned to history after Dixons Carphone, the parent of both, announced it would rename itself Currys.
- Jonathan Eley
May 28, 2021 · Currys welcome customers into ‘bright world’ with new logo and identity. Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a fresh new logo and visual identity for its new Currys brand.
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May 13, 2021 · Dixons Carphone will also change its name to Currys plc on the London stock market after the group’s annual shareholder meeting in September.
