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Apr 19, 2020 · Venus hasn’t done quite as well as Serena throughout her career with endorsement deals, but that’s no slight at all. She is extremely marketable, and will likely continue to land endorsement deals when she retires from the game.
Dec 6, 2021 · Venus continued her association with Reebok, signing a five-year contract worth $40 million. Serena meanwhile, got her own $40 million five-year deal with Nike.
Apr 18, 2022 · Tennis star Serena Williams’ tech investment firm Serena Ventures, which launched its inaugural $111 million early-stage venture capital fund last month, is getting into sports sponsorships with a seven-figure investment in digital endorsement deals marketplace OpenSponsorship. Further financial details were not disclosed.
- Emily Caron
Aug 9, 2022 · Serena made a whopping $45.3 million in 2021 alone, landing her on the Forbes list of the world’s 50 highest-paid athletes. She moved all the way up to 10th highest-paid athlete when the news...
Jun 5, 2024 · Despite the strides made in recent years, male athletes continue to command significantly higher endorsement deals. This gender disparity is evident in the comparison of athletes like Serena Williams and Maria Sharapova to male counterparts like Michael Jordan and LeBron James.
Aug 30, 2022 · According to several brand and marketing experts, they shouldn't worry, noting that Williams made millions in endorsements, including $45 million in 2021 alone.
Apr 20, 2023 · Investment platform Shares, backed by shareholders Venus and Serena Williams, announced that it would be launching its operations in Belgium.
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