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Apr 5, 2022 · Data analytics firm Antenna found that the average monthly churn for streaming video services reached 5.2% by the end of 2021, up from 3.2% at the start of 2019.
- ryan.faughnder@latimes.com
- Company Town Senior Editor
Nov 1, 2022 · While each year of the 2020s has brought major transformation for the ever-changing streaming landscape, 2022 has been perhaps the most transformative yet. ... viewing time and consumer churn.
- Tyler Aquilina
Aug 16, 2023 · Peacock is the only service that saw its churn rate decline, seeing a reduction of 2.2% from the second quarter of last year. Overall, Weighted Average Category churn has increased +34.5% YoY from 4.6% in June 2022 to 6.1% in June 2023. Every premium streaming service in Antenna’s survey other than Peacock saw their rates increase in that time.
Feb 10, 2022 · If there’s a constant challenge in the streaming industry, it’s that subscribers will continue to churn and streamers will spend billions to get them back. Parks Associates’ 2022 “OTT Streaming Trends to Watch” white paper shows the average churn rate was 40% in 2020. Today, the average is 45%.
Sep 21, 2023 · Not surprisingly, the report indicates that Canadians continue to shift their viewing to streaming services (up 5% from Q2 2022), with the split being 70% streaming and 30% linear. Canada’s “streaming service churn index” is reportedly a three, versus a seven in the U.S.
Dec 13, 2023 · Netflix is now the only profitable streaming service. Apple TV+ Price Hike. Apple TV+ faced a noteworthy surge in churn, with its churn rate climbing from 5.5% in July 2022 to 6.4% in July 2023. This increase can be largely attributed to a daring decision by Apple: a substantial 40% price hike in their monthly subscription service.
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Mar 15, 2023 · In the third quarter of 2022, streaming platforms added 37.2 million subscriptions yet suffered 32 million cancellations for a net gain of 5.2 million accounts. This churn will continue into 2023 ...