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Sep 23, 2020 · According to the BBC, Netflix has released 18 Indian-made originals this year, while Amazon Prime is looking at bringing out 14 in 2020. Disney+ Hotstar, in a different approach, has said it...
- The Rapid Rise of Ott, The Slow Decline of DTH Concept
- Now, Friday Big Releases Are in Your Drawing Room
- But Concerns Over Content Persist
- Platforms Drive Content and Creativity, Too
- Regional Content to The Fore
- But Films Are Not The Biggest Draw
OTT platforms are now a whopping Rs.5000 crore industry in India, and the country had around 40 mainstream OTT services in early 2020. By year-end, though the total number of such platforms did not increase by much, their business grew manifold. The 5 metro cities account for 60% of OTT usage. Indians under the age of 35 years account for 90% usage...
The year saw for the first time movies, even big budget ones, being released on streaming platforms directly. A phenomenon unthinkable even at the start of the year. Of course, this was more by exigencies of the situation than by wilful choice. Some films had to release rather than lie in the cans. Cinemas were closed since March 2020 and opened re...
So far there was no specific law for digital content providers and news platforms, and the segment was not directly regulated by any particular ministry. As the segment grew, the Indian government has thought it fit to bring it under the ambit of Union Ministry of Information and Broadcasting. Till now, they were governed by the Information Technol...
As filmmakers started to realise that movie-viewing experience for families are not going to be the same anymore, they began churning out films that have stories and treatment that suit watching on home devices. Industry analysts are already predicting that theatres will attract only star vehicles or grand movies that need big screen projection. Al...
As can be seen, OTT offerings are quickly adapting to constraints of the situations and are overcoming through technology. What more, the content is also change with the needs of the time and the platform. Talking of content, OTT platforms are also helping regional language filmmakers to get a national audience. Good subtitles (in different languag...
As irony would have it, films were not the biggest draw on the OTT platforms this year. It was cricket, more specifically IPL (Indian Premier League) was the major grosser in terms of revenues and major crowd puller (in terms of viewership). It kind of helped Disney+ HotStar to cement its place as the top OTT platform in India. It was followed by A...
With casual gaming and eSports on the rise, Indian gamers have taken to platforms such as YouTube, Loco, and Rooter to livestream their gaming sessions. Prominent gaming content creators have...
Dec 29, 2021 · India's top video streaming platforms expanded beyond the big cities in 2021 as the COVID-19 pandemic triggered a surge in viewership and watch-time. This expansion also led to these...
According to Amdocs’ India Streamer 2021 report, 76% of surveyed consumers are expected to add to their current number of subscriptions – the most likely being video streaming services,...
Video streaming services are expected to spend around ₹1,920 crore to create original content for India in 2021, driven in part by the sharp rise in audiences during the 2020 lockdown.
People also ask
Why are India's top video streaming platforms expanding beyond the big cities?
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Are Amazon Prime & Netflix still playing catch-up in India?
Dec 1, 2021 · However, both are expected to be outshone by the Indian market, the third-largest in the world, with an estimated 25 per cent increase in 2021, reaching a total of 79m subscriptions.
