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  1. India has more than 75 streaming services already. There are few hits and many failures. Of the 225 shows launched in Indian languages - 170 of them in Hindi - on streaming services last year ...

  2. Dec 16, 2020 · By 2014, Indians aged 15-24 were already watching 25% more online video each month than those aged 45+, and between 2016 and 2020, revenues in video platforms grew 35%, compared to only 9% for TV. In 2021, digital and D2C video in India is anticipated to grow 17%, while other sectors such as TV, film and animation are expected to shrink between ...

  3. Nov 8, 2021 · Comcast and ViacomCBS, whose streaming platforms, Peacock and Paramount+, compete with each other in America, have agreed to co-operate internationally. Their output will be combined into yet ...

  4. Feb 2, 2022 · Tapping into a new global market. The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi.

  5. Once upon a time, in the not-so-distant past, there were two OTT players in India—Netflix and Amazon Prime Video. For a subscription fee, they let you watch a lot of movies and TV shows from ...

  6. Dec 29, 2021 · India's top video streaming platforms expanded beyond the big cities in 2021 as the COVID-19 pandemic triggered a surge in viewership and watch-time. ... 2021 that came into effect on May 26, 2021 ...

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  8. Apr 1, 2021 · While the strong presence of local platforms in India has put pressure on the demand share of most other major streaming platforms, Amazon Prime Video’s investments in this market have paid off and it actually has the largest share of demand in India (17.2%) out of the 10 markets we looked at.

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