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India has more than 75 streaming services already. There are few hits and many failures. Of the 225 shows launched in Indian languages - 170 of them in Hindi - on streaming services last year ...
May 8, 2022 · Streaming platforms have long said they expect growth to come from conquering new geographies. But doing that means breaking into India, home to the world’s second-largest population with 1.4bn ...
India created 2,500 hours of original digital content last year, which is likely to go up to 4,500 hours in two years, estimates EY Partner (media and entertainment advisory services) Ashish Pherwani.
Feb 2, 2022 · 02/02/2022 February 2, 2022. Streaming services have surged in popularity during the coronavirus pandemic. The online platforms are changing the way Bollywood is traditionally produced and ...
Nov 8, 2021 · Comcast and ViacomCBS, whose streaming platforms, Peacock and Paramount+, compete with each other in America, have agreed to co-operate internationally. Their output will be combined into yet ...
Apr 11, 2023 · According to findings in “OTT (Over-the-top) Market in India 2022-2027”, a report by Research And Markets, in FY 2021, the total investment in OTT platforms in India was estimated to be INR 55.21 billion (US$672.59 million), with Netflix, Amazon Prime Video, and Disney+ Hotstar being the top spenders, with a combined expenditure of INR 31.55 billion (US$384.35 million).
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Dec 16, 2020 · By 2014, Indians aged 15-24 were already watching 25% more online video each month than those aged 45+, and between 2016 and 2020, revenues in video platforms grew 35%, compared to only 9% for TV. In 2021, digital and D2C video in India is anticipated to grow 17%, while other sectors such as TV, film and animation are expected to shrink between ...
