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Apr 1, 2022 · As the 5th most in-demand subgenre in Q1 2022, soap opera ranked higher in India than in any other market in this report. Asian audiences showed their love for romantic drama in this report. The subgenre ranked thehighest India (3rd) and Thailand (2nd) in Q1 2022.
- Tapping Into A New Global Market
- New Platforms For Politically-Charged Films
- Will Online Streaming Platforms Transform Bollywood?
The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi. "We are witnessing some phenomenal content from Israel, Spain, Korea and various parts of the world. That gives exposure to the audience and changes the kind of expectations that they have fo...
Streaming platforms have also offered new opportunities for Bollywoodfilmmakers, actors and writers. Themes that couldn't be explored on the big screen have found takers with OTT. "OTT platforms have opened you up to all kinds of genres and we as writers and producers are free to tell our stories," she said. "Themes that were constantly written off...
The "battle" between Bollywood and OTT platforms is only going to get bigger, says Banerjee. "It (OTT) has already transformed the Bollywood industry. Many blockbuster movies have found their releases on OTT in the past two years," she said. "Even the big film producers are into OTT production now, they are looking at digital films instead of big b...
Dec 30, 2022 · These platforms, which offer streaming services for movies, TV shows, and other video content, have gained significant traction in the country in recent years. According to ExpressVPN’s report on streaming trends in 2022, Netflix still owns the streaming game in India with 46% of the market share.
Netflix is the OTT streaming pioneer and remains the industry's clear leader. Netflix's churn has hovered between 2% and 3% for nearly the entire period. It is the lowest compared to all other OTT platforms, including Disney+, Hulu, Starz, Showtime and HBO Now. About 86% and 93% of other OTT platform subscribers subscribe to Netflix.
The status quo of all these platforms can change as the IPL rights are up for renewal this year and another player Jio is expected to come into the foray. The top streaming platforms and apprx paid subscribers in india at the beginning of 2022 were as follows. 1. Disney Hotstar - 4.75 crore . 2. Amazon Prime - 2 crore . 3. Sony Liv - 1.2 crore . 4.
Sep 16, 2024 · Get in touch with us now. , Sep 16, 2024. India recorded over 1.8 billion U.S. dollars in revenue from over-the-top (OTT) and video services in 2022. This figure was estimated to increase by 2027 ...
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Total consumption across the online video sector reached 6.1 trillion minutes for the 15-month period from Jan 2022 to Mar 2023. The Premium VOD category had a 12% share (versus 10% in 2021) with YouTube remaining dominant with 88% share. The 12% number compares well with other emerging markets (i.e. Indonesia, Thailand and Philippines) where ...
