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Aug 21, 2024 · Based on a sample size of 12,000 respondents from urban and rural India, the study estimates the current OTT (streaming) audience universe at 547 million users, representing a penetration of 38% ...
May 8, 2022 · Streaming platforms have long said they expect growth to come from conquering new geographies. But doing that means breaking into India, home to the world’s second-largest population with 1.4bn ...
Jul 24, 2024 · India’s $6 Billion Streaming Sector Is Having Transformative Impact on Film, TV, Talent and Gender, Says Study (EXCLUSIVE) By. Patrick Frater, Naman Ramachandran. Amazon Prime Video. Indian ...
Jul 10, 2024 · Streaming platforms today are able to create a dynamic ecosystem that seamlessly provides access to diverse titles through cross-device synchronization and leveraging AI tools across different ...
- Manish Kalra
- Tapping Into A New Global Market
- New Platforms For Politically-Charged Films
- Will Online Streaming Platforms Transform Bollywood?
The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi. "We are witnessing some phenomenal content from Israel, Spain, Korea and various parts of the world. That gives exposure to the audience and changes the kind of expectations that they have fo...
Streaming platforms have also offered new opportunities for Bollywoodfilmmakers, actors and writers. Themes that couldn't be explored on the big screen have found takers with OTT. "OTT platforms have opened you up to all kinds of genres and we as writers and producers are free to tell our stories," she said. "Themes that were constantly written off...
The "battle" between Bollywood and OTT platforms is only going to get bigger, says Banerjee. "It (OTT) has already transformed the Bollywood industry. Many blockbuster movies have found their releases on OTT in the past two years," she said. "Even the big film producers are into OTT production now, they are looking at digital films instead of big b...
The American OTT platform’s stock gained about 33 percent, reaching a two-year high in April last year, with the platform seeing a spike in new subscriptions. At present, India is the world’s ...
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Mar 22, 2020 · SUMMARY. India will have more than 500 Mn online video subscribers by FY2023, according to KPMG. With over 30 OTT video streaming platforms, consumers are spoilt for choice
