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2 days ago · Connected television devices such as smart TVs, Roku, and Amazon Fire TV, drive much of its revenue, enabling The Trade Desk to partner with the most popular streaming services.
T he CEO of The Trade Desk is downplaying reports that said the company is planning to go head-to-head with Roku, Amazon and Google by developing its own streaming television operating...
Aug 30, 2024 · This new venture aims to compete with established players like Roku, Amazon’s Fire TV, and Google TV by providing an alternative OS for smart TVs and connected devices. The project, which began during the COVID-19 pandemic, has been kept largely under wraps until recent reports brought it to light.
May 2, 2024 · When a user sets up their Roku account, they can opt-in to have their viewing preferences collected. Once they do, Roku keeps track of the shows they watch on its platform across traditional...
In addition to Roku and Amazon, The Trade Desk will have to compete with an increasingly-crowded market of smart TV operating systems, including those offered natively by Hisense (VIDAA),...
May 2, 2024 · When a user sets up their Roku account, they can opt-in to have their viewing preferences collected. Once they do, Roku keeps track of the shows they watch on its platform across traditional...
Apr 30, 2024 · Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.
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