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1. thedesk.net › 2024 › 09The Trade Desk CEO says not competing with Roku, Amazon

   thedesk.net › 2024 › 09

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   Sep 13, 2024 · The CEO of The Trade Desk is downplaying reports that said the company is planning to go head-to-head with Roku, Amazon and Google by developing its own streaming television operating system.

2. www.msn.com › en-us › newsReport: The Trade Desk developing a streaming TV ... - MSN

   www.msn.com › en-us › news

   In addition to Roku and Amazon, The Trade Desk will have to compete with an increasingly-crowded market of smart TV operating systems, including those offered natively by Hisense (VIDAA),...

3. finance.yahoo.com › news › deal-between-roku-tradeIs The Deal Between Roku and The Trade Desk a Game Changer?

   finance.yahoo.com › news › deal-between-roku-trade

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   May 2, 2024 · When a user sets up their Roku account, they can opt-in to have their viewing preferences collected. Once they do, Roku keeps track of the shows they watch on its platform across...

   • Author: Danny Vena, The Motley Fool

4. advertising.roku.com › learn › resourcesRoku + The Trade Desk UID2: Key takeaways - The Official Roku ...

   advertising.roku.com › learn › resources

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   Here’s how it works: The Trade Desk’s advertisers can use UID2 to activate against Roku’s first-party data through Roku Exchange. With UID2, advertisers can find their audiences more easily on Roku.

5. newsroom.roku.com › news › 2024Roku and The Trade Desk Announce New Data-Driven TV Streaming ...

   newsroom.roku.com › news › 2024

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   Apr 30, 2024 · By leveraging Roku’s automatic content recognition data, advertisers using The Trade Desk can suppress incremental households that have seen their linear TV ads — a capability advertisers have had directly with Roku, now available in an independent media buying platform on Roku Media.

6. www.thetradedesk.com › us › newsRoku Announces New Partnership with The Trade Desk

   www.thetradedesk.com › us › news

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   Apr 30, 2024 · Deadline covers Roku’s new data-driven TV streaming partnership with The Trade Desk, learn more here.

7. People also ask

   Will the trade desk compete with Roku and Amazon?

   • In addition to Roku and Amazon, The Trade Desk will have to compete with an increasingly-crowded market of smart TV operating systems, including those offered natively by Hisense (VIDAA), Samsung (Tizen OS), LG (webOS), Vizio (SmartCast) and upstarts like Xumo and Titan OS. Why would The Trade Desk want to venture into this lane?

   Report: The Trade Desk developing a streaming TV operating system

   www.msn.com/en-us/news/technology/report-the-trade-desk-developing-a-streaming-tv-operating-system/ar-AA1pFc3R

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   Will Roku's 'Trade Desk' help marketers reach the right TV streaming audiences?

   • "Matching Roku's reach with the power of The Trade Desk's innovative solutions will unlock new ways for marketers to reach the right TV streaming audiences strategically," said Jay Askinasi, Roku's global media chief.

   Is The Deal Between Roku and The Trade Desk a Game Changer?

   finance.yahoo.com/news/deal-between-roku-trade-desk-130000135.html

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   Does Roku have a data-driven TV streaming partnership?

   • Image source: Getty Images. In a press release that dropped on Tuesday, The Trade Desk and Roku announced "a new data-driven TV streaming partnership" to help advertisers plan more effective ad campaigns for streaming viewers.

   Is The Deal Between Roku and The Trade Desk a Game Changer?

   finance.yahoo.com/news/deal-between-roku-trade-desk-130000135.html

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   Why is Roku partnering with CTV?

   • "CTV has emerged as one of the most powerful digital advertising channels on the open internet," said Jed Dederick, The Trade Desk's chief revenue officer. "This new partnership with Roku will enable The Trade Desk's clients to put valuable new data insights to work and fully optimize their [advertising] campaigns," he said.

   Is The Deal Between Roku and The Trade Desk a Game Changer?

   finance.yahoo.com/news/deal-between-roku-trade-desk-130000135.html

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8. www.nasdaq.com › articles › is-the-deal-between-rokuIs The Deal Between Roku and The Trade Desk a Game ... - Nasdaq

   www.nasdaq.com › articles › is-the-deal-between-roku

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   May 2, 2024 · When a user sets up their Roku account, they can opt-in to have their viewing preferences collected. Once they do, Roku keeps track of the shows they watch on its platform across...