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$4.4bn
- US firm Liberty Media has confirmed it is buying the racing business Formula 1 for $4.4bn (£3.3bn).
www.bbc.co.uk/news/business-37303230
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Aug 15, 2017 · Liberty Media Corporation bought Formula One auto racing for $4.6 billion in January and new analysis shows that it only put in $301 million of its own cash to do it.
Jan 23, 2017 · The consideration for Liberty Media’s acquisition of 100% of the shares of F1 (1) was comprised of cash and newly issued Series C shares of the Liberty Media Group tracking stock (“LMCK”) and a debt instrument exchangeable into shares of LMCK.
Sep 12, 2016 · The purchase of Formula 1 by U.S.-based Liberty Media has caused quite a stir this week, not least because the new owner has strong links in the sports and entertainment industries. But...
Sep 8, 2016 · US firm Liberty Media has bought Formula 1 in a £6bn deal, bosses have confirmed. Sky News revealed last month that Liberty was on the verge of sealing the takeover of the sport. CVC Capital...
- Early Moves
- Under The Hood Changes
- Improving On-Track Action
- Off-Track Excitement
One of the first things that Liberty Media did when it announced the $4.4 billion (£3.3 billion) acquisition of Formula 1 from Delta Topco was to begin appointing a new senior team. One of the most high-profile appointees was Ross Brawnas the sport’s Managing Director of Motor Sports. His task from day one was to find ways to improve the on-track a...
Some of the first things to change were ones that took place behind the scenes. In 2018, Formula 1 signed a deal with Amazon to take advantage of the company’s AWS arm to capture and exploit the gigabytes of data that is generated at each race and the vast library of historic statistics and content. AWS became F1’s official “cloud and machine learn...
Better TV graphics and more betting opportunities are great, but they’re not much use if the actual racing is boring or predictable. For a long time, Formula 1has been battling with trying to make racing more exciting. In fact, over his 40 years in the sport, Ecclestone floated many weird and wacky ideas, such as replacing points with medals, insta...
One area that has significantly improved has been other forms of entertainment for F1 fans and non-fans alike. The Netflix series Drive to Survivehas proven to be a huge hit, especially among younger demographics, and is believed to be responsible for new people beginning to follow the sport. Other documentaries, such as the recently released Schum...
Liberty Media Corporation and Delta Topco, the parent company of Formula 1 announced today that Liberty Media has completed its previously announced acquisition of F1, the iconic global motorsports business, from a consortium of sellers.
Sep 7, 2016 · The consortium of sellers led by CVC will own approximately 65% (1) (3) of the Formula One Group’s equity and will have board representation at Formula One to support Liberty Media in continuing to develop the full potential of the sport.
