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The Bruins entered the NHL for the 1924-25 season with a brown and yellow (sorry, “gold”) kit, featuring a bear on the prowl surrounded by a “Boston” wordmark. Boston’s first attempt at a logo was really quite reasonable. Yes, brown really shouldn’t have a place in the color palettes of professional sports teams, but this was nearly a century ago w...
So, what does a fledgling organization do just after tasting success for the very first time? Why, rebrand, of course! And nothing says “professional hockey team” like taking uniform queues from collegiate life and American football.
For 1948-49, Boston reverted to using the Boston B crest on the front of their jerseys, this time adding serifs, coloring it gold and setting it against a black background. Much more significantly, to commemorate the Bruins’ 25th season, the team rolled out an anniversary sweater, featuring an early version of the Spoked-B logo we all know and love...
Mercifully, the Bruins did away with Pooh Bear following 2005-06, and revamped their threads entirely a year later, including tweaking the Spoked-B once more.
The Boston Bear: Version 3.0
The Bruins slapped a shoulder patch on their Reebok Edge home and away jerseys, spoiling an otherwise lovely uniform. That said, this secondary logo, judged on its own merits, is really rather good, and worked quite well as the primary crest (albeit with the wordmarks swapped) on Boston’s otherwise dreary, cheap-looking old alternate kit. Harkening back to the first days of the franchise, this logo features an angry bear on the prowl, sandwiched between “Boston” and “Bruins” which, this time,...
The Adidas takeover of the NHL’s uniform system saw a number of teams revamp their wardrobes with new changes coming seemingly every year. The Bruins remained true to their Spoked-B design with the new Adidas uniforms, going cleaner with the numbers and names on the back, however. They also explored their roots with their uniforms for the 2019 Wint...
Learn how the Boston Bruins evolved from a brown bear to a spoked-B logo over the years. See the different designs, colors and styles of the team's jerseys and crests since 1924.
Jun 13, 2024 · Learn about the evolution and symbolism of the Boston Bruins logo, one of the oldest and most successful ice hockey teams in the NHL. See how the brown bear, the circle, and the letter B changed over time and reflect the team's identity and achievements.
- 1924
- Boston, Massachusetts, U.S.
- Delaware North Companies
- nhl.com
Aug 21, 2020 · What is the Boston Bruins Logo? A slightly updated version of their original logo, the Boston Bruins adopted their second logo in team history for the 1926-27 season. Like its predecessor the logo showed a brown bear below BOSTON arched above and BRUINS written below but did so with a new font.
Jul 20, 2017 · What is the Boston Bruins Logo? The Boston Bruins finally made the switch to black and gold in the 1934-35 season after ten seasons using brown as their primary colour. The logo, a block 'B' trimmed in gold, remained the same as prior seasons with a simple swap of colour from brown to black.
Dec 26, 2018 · In it, he refers to the Boston state house as the hub of the solar system. Argument exists over his intent, but the fact remains: the Bruins and the “spoked B” represent their city — The Hub. This is the making of the second Bruins logo with '47 Brand. Shop the Bruins logos you love: Use code Bruins20 for 20% off your order.
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2023-present. This logo was created with the intention it would only be used for the Bruins' Centennial season during the 2023-24 season. Community content is available under CC-BY-SA unless otherwise noted. This logo has been the basis for all logos below since. This particular version of the logo was used on the team's white jerseys.