Search results
Oct 24, 2011 · Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult question: Are these ratings reliable as a measure of product quality?
Discover in-depth analysis of Yelp's pros and cons. Learn how Yelp can impact your business, how to handle negative reviews, and explore alternatives.
- 229 NW 9th St #210B, | Oklahoma City, 73034
- (405) 373-6870
State Department of Revenue, I present three key findings: (1) a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue, (2) this effect is driven by independent restaurants; ratings do not affect restaurants with chain affiliation, and (3) chain restaurants have declined in
- 912KB
- 41
Oct 5, 2011 · A new study by Harvard Business School assistant professor Michael Luca finds that a positive evaluation on the popular review site Yelp.com does, in fact, appear to lead to increased business for restaurants.
People also ask
Does Yelp rating affect sales?
How do Yelp reviews affect a restaurant's success?
Are Yelp reviews Bad for your business?
Does Yelp star rating affect small business sales?
In this paper, we investigate potential factors that may influence business performance on Yelp. We considered businesses’ overall star ratings as a measure of their performance. In order to account for user sentiment and location dynamics we constructed additional features from business and user review data.