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Oct 24, 2011 · Most would agree these sites do influence consumers' decisions. In the paper Reviews, Reputation, and Revenue: The Case of Yelp.com, Harvard Business School Assistant Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process.
Discover in-depth analysis of Yelp's pros and cons. Learn how Yelp can impact your business, how to handle negative reviews, and explore alternatives.
Sep 4, 2012 · How much do Yelp ratings affect a restaurant's business? Anecdotal evidence -- the great tailor whose positive Yelp reviews led to the business's expansion -- is common, but sussing out a...
One study found that a 5-star rating on Yelp leads to a 9% increase in revenue on average. Improve Overall Online Reputation. More positive reviews dilute the impact of any negative reviews, improving a business’s overall online reputation.
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Oct 5, 2011 · A new study by Harvard Business School assistant professor Michael Luca finds that a positive evaluation on the popular review site Yelp.com does, in fact, appear to lead to increased business for restaurants.