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Oct 24, 2011 · Most would agree these sites do influence consumers' decisions. In the paper Reviews, Reputation, and Revenue: The Case of Yelp.com, Harvard Business School Assistant Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process.
Discover in-depth analysis of Yelp's pros and cons. Learn how Yelp can impact your business, how to handle negative reviews, and explore alternatives.
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Oct 5, 2011 · A new study by Harvard Business School assistant professor Michael Luca finds that a positive evaluation on the popular review site Yelp.com does, in fact, appear to lead to increased business for restaurants.
Oct 5, 2018 · Once you’ve gathered a fairly comprehensive list (even the major sites, such as BBB, Yelp, Facebook and Google is a good starting point for now), you can start to monitor your reviews on those ...
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State Department of Revenue, I present three key findings: (1) a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue, (2) this effect is driven by independent restaurants; ratings do not affect restaurants with chain affiliation, and (3) chain restaurants have declined in