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Lippincott & Margulies
- The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon). The blue square conveys trust, reliability, and professionalism, aligning with the brand image as a leading financial institution.
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The first Goldman Sachs logo features one element only—the company’s name “Goldman Sachs” in white inside a sky blue square. This design is specifically used to demonstrate that the financial services provider is transparent and practical.
The original Goldman Sachs logo was created in 1907 by Lippincott & Margulies, Inc. — now just “Lippincott” — a firm that went on to design some of the most iconic brands of the 20th and early 21st centuries, including the 1967 Coca-Cola ribbon, the 1963 Campbell’s Soup can labels, the Betty Crocker spoon, and the American Express ...
Jun 13, 2024 · Who designed the Goldman Sachs logo? The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon).
When we set out to design a custom typeface for Goldman Sachs, we knew that these three attributes would guide the decisions we made along the way. The font needed to draw from the firm's 150-year heritage while looking ahead to what Goldman Sachs wanted to be in the future. Contemporary.
The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base.
Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice. The kerning has also been slightly reduced.
Discover the fascinating history and evolution of the Goldman Sachs logo. From its humble beginnings in 1869 to the sleek and modern design of today, this vi...
