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  1. Today, Goldman Sachs can be quickly recognized by its logo featuring a sky-blue colored square with white flush left serif font letters reading “Goldman Sachs.” While this logo has technically been the same since 2020, it is not that different from the original logo, which was created in 1970.

    • The Goldman Sachs Logo Evolution
    • The Goldman Sachs Logo Design Elements
    • The History of Goldman Sachs
    • Summing Up The History of Goldman Sachs

    The first Goldman Sachs logo was designed in 1970, just over a century after the investment bank was founded. Also, it hasn’t changed much since its introduction, which is clear evidence of its effectiveness.

    Shape:Goldman Sachs’ emblem is a sky blue square containing the company’s name written across two white lines. The name is located at the top part of the square. The simplicity and few colors have produced a good logo design on the whole. Font:There are just two colors in the Goldman Sachs logo: white and sky blue. White represents purity, which sh...

    Goldman Sachs is a US multinational financial services company and investment bank headquartered in Lower Manhattan, New York, and was founded by Marcus Goldman in 1869. By December 2016, the company had offices in more than 30 countries worldwide. Goldman Sachs provides services such as mergers and acquisitions, asset management, security underwri...

    Goldman Sachs is a US multinational financial services provider and investment bank headquartered in Lower Manhattan, New York City. It was founded by Marcus Goldman in 1869 and had regional headquarters in Salt Lake City, London, Warsaw, Hong Kong, Tokyo, and Bangalore, as well as several offices in other financial centers around the world. Goldma...

  2. Sep 3, 2020 · A recent project was a refinement of the Goldman Sachs logo, opening up the spacing so it’s more legible in small applications and on phones. Goldman Sachs, Turbek said, “views design as a core business function. And Goldman Sans is an extension of that strategy.

    • Ellen Shapiro
  3. Nov 19, 2021 · The Design System defines the visual styles, interaction patterns, and user experience guidelines to build modern websites and products for desktop and mobile experiences that unify the client experience across Goldman Sachs.

  4. Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice. The kerning has also been slightly reduced.

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  6. Mar 6, 2020 · Designers don’t expect to find fast-paced, new product work when they see an opening at Goldman Sachs. But word is starting to get out about Marquee, especially given the recent press around open sourcing our Python toolkit for quantitative finance on GitHub.