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The Goldman Sachs logo was quietly refreshed in early 2020, eliminating its most recognizable design element: the GS ligature. In addition to splitting the two uppercase letters, the new design replaces the round, soft font with a much simpler choice.
Jun 13, 2024 · Who designed the Goldman Sachs logo? The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon).
- 1869
- New York, U.S.
- Marcus Goldman, Samuel Sachs
- goldmansachs.com
- The Goldman Sachs market symbol is GS. It is listed under this ticker on the New York Stock Exchange.
- The founder of the financial group Goldman Sachs is Marcus Goldman, a Jewish banker who lived in Bavaria and worked as a school teacher before emig...
- In 2019, the bank started using the slogan “You Can Money.” But the most famous advertising motto of the company sounds like this: “Our client’s in...
- Goldman Sachs is a brand with its marketing strategy and visual identity.
In early June 2020, Goldman Sachs released their own custom typeface, “Goldman Sans.”. The firm said the font needed to “draw from the firm’s 150-year heritage while looking ahead to what Goldman Sachs wanted to be in the future.”. Goldman Sachs described this new typeface as “neutral, with a wink.”.
Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice.
Discover the fascinating history and evolution of the Goldman Sachs logo. From its humble beginnings in 1869 to the sleek and modern design of today, this vi...
When we set out to design a custom typeface for Goldman Sachs, we knew that these three attributes would guide the decisions we made along the way. The font needed to draw from the firm's 150-year heritage while looking ahead to what Goldman Sachs wanted to be in the future.
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Feb 16, 2022 · Goldman Sachs will on Thursday update its main financial targets and detail growth plans for the next three to five years, hoping to win over investors yet to be convinced by its long-term...
