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  2. Feb 25, 2021 · How did Jerry West become the NBA logo and why does he not want it? What are the arguments for changing the logo to Kobe Bryant or other players? Learn the facts and opinions on this complex issue.

    • James Dator
  3. Jun 12, 2024 · David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

    • Steve Henson
    • Staff Writer
    • steven.henson@latimes.com
  4. Jun 29, 2022 · Learn how Jerry West, a legendary Lakers player, became the iconic silhouette of the NBA logo in 1969. Discover his career achievements, challenges, and why he was chosen to represent the league.

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  5. Jun 12, 2024 · Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it.

    • Sam Quinn
  6. Jun 12, 2024 · After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo.

  7. Jun 12, 2024 · If you’re unfamiliar with West’s influence on the NBA landscape, consider this – West’s most recognizable nickname is “The Logo” because his iconic silhouette was literally the inspiration for...

  8. Jun 12, 2024 · How Jerry West became the NBA’s logo. A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969. By Scott Allen.