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People also ask
Does food marketing influence children's behaviour?
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Apr 18, 2019 · Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive contemporary account of the impact of these marketing techniques on children aged 0–18 years and critically evaluates the methodologies used.
- Rachel Smith, Bridget Kelly, Heather Yeatman, Emma J Boyland
- 10.3390/nu11040875
- 2019
- Nutrients. 2019 Apr; 11(4): 875.
Apr 14, 2019 · Every parent expects, at some point, their child will ask for a food item they saw advertised online or on TV. Now, a recent study reveals how much impact social media has on a child’s food choices.
Jan 10, 2020 · Drawing on longitudinal survey data from 453 8- to 12-year-old children, we analyzed the longitudinal relations between children’s frequency of watching vlogs and their consumption of unhealthy beverages and snacks.
- Crystal R. Smit, Laura Buijs, Thabo J. van Woudenberg, Kirsten E. Bevelander, Moniek Buijzen
- 10.3389/fpsyg.2019.02975
- 2020
- Front Psychol. 2019; 10: 2975.
Jan 1, 2022 · This review aimed to investigate social media's food and beverage advertisements' role in influencing adolescents' food choices by appraising published literature. A systematic literature review was conducted reporting on social media's role in adolescents' food choices.
- Adam J. Kucharczuk, Tracy L. Oliver, Elizabeth B. Dowdell
- 2022
- Overview
- Advertising is an important influence on children's food choices in Canada
- We're taking action to monitor food and beverage advertising to children and teens in Canada
- What our monitoring and other data tell us so far
- References
Obesity and chronic disease are major health concerns for Canada's children and teens
Chronic diseases, like diabetes, are on the rise in children and teens in Canada.Footnote 1, Footnote 2, Footnote 3 Nearly 1 in 3 children and teens in Canada (ages 5 to 17) lives with overweight or obesity, putting them at risk for chronic disease.Footnote 4
Diet is one of the most important factors in preventing obesity and diet-related chronic disease
Good nutrition is the foundation of children's health and development. Poor childhood nutrition harms physical and cognitive development.Footnote 5
Advertising influences diet
Exposure to advertising affects children's food preferences, requests and intake.Footnote 6 This influence can continue into adulthood. Some foods can contribute to excess intakes of sodium, sugars and saturated fat. We know that a lot of exposure to ads for these foods contributes to diet-related chronic disease.
Food and beverage advertising makes healthy eating initiatives less effective and makes it harder to follow Canada's Food Guide. That's why we're monitoring food and beverage advertising to children and teens in Canada.
Monitoring food and beverage advertising supports evidence-based policy, and strengthens our understanding of what influences healthy eating. It also lets us evaluate trends over time and identify gaps in evidence.
Advertisers reach children and teens where they live, learn and play
Children and teens reported seeing food and beverage advertising in many settings, including:Footnote 7 online in stores at school in video games TV and movies in magazines or newspapers outdoors (like billboards and bus shelters) These percentages of children and teens reported seeing ads for these products at least once a week:Footnote 7 Fast food (76%) Snacks (64%) Sugary drinks (63%) Desserts and treats (62%) Sugary cereals (57%)
Advertising is pervasive on TV and online
On average, children and teens aged 2 to 17 saw nearly 5 food ads per day, adding up to more than 1,700 food and beverage ads on TV in 2019.Footnote 8, Footnote 9 From June 2015 to May 2016, there were 14.4 million food ads on children's and teens' (ages 12 to 17) top 10 preferred websites.Footnote 10 On Instagram and Facebook, the top 40 food and beverage brands posted 1,484 times over just 3 months (April to June 2021).Footnote 11
Most of this advertising is for food that undermines healthy eating
The vast majority of food and beverage ads on TV (92%) and on children's and teens' favourite websites (93%) were for products that undermine healthy eating.Footnote 8, Footnote 10 On TV, fast food restaurants were by far the most frequently advertised food category.Footnote 8, Footnote 9 The most frequently advertised food categories on children's and teens' top 10 websites between 2015 and 2016 were:Footnote 10 cakes, cookies, and ice cream (32.5%) cold cereal (20.5%) restaurants (18.0%, 97.3% of which were for fast food) sugar-sweetened beverages (12.0%)
Footnote 1
Public Health Agency of Canada. Diabetes in Canada: Facts and figures from a public health perspective. Ottawa, 2011.
Return to footnote 1 referrer
Footnote 2
Lazarte J, Hegele RA. Pediatric dyslipidemia – beyond familial hypercholesterolemia. Canadian Journal of Cardiology. 2020;36(9)1362-1371.
Return to footnote 2 referrer
Oct 14, 2020 · Benefits of limiting kids’ exposure to food marketing. Marketing influences our food preferences and choices. Most foods advertised to kids are highly processed foods that contribute excess sodium, sugars or saturated fat to their diets.
Jun 1, 2024 · Carol Raithatha shares an overview on how social media shapes youth's food preferences and influences consumption patterns today.
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