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Smokey Bear lives within us all we need you to prevent wildfires. Celebrate 80 years of Smokey by exploring Smokey’s history throughout the generations! Learn More
Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history.
Due to the song’s popularity, Smokey Bear has been called “Smokey the Bear” by many adoring fans, but, in actuality, his name never changed. He’s still Smokey Bear. Learn the story of an orphan cub whose story of survival inspired a nation to prevent wildfires.
Smokey’s popularity made him an effective spokesbear for the Forest Service’s fire prevention message, which helped dramatically reduce fire on America’s public lands.
Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires.
