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  4. Aug 10, 2023 · Temu, incorporated as Whaleco Inc., launched in the US in September 2022 and in Canada in February 2023 with aggressive marketing campaigns and a generous user referral program – incentivizing users to invite other users to join in return for free gifts or in-app credit.

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    • Low Cost, Low Quality
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    • 'A Race to The Bottom'

    Janis Wong, 20, said she was first introduced to Temu through her aunt, who had sent referral codes to family and friends. Wong, a third-year student at the University of Toronto in the mental health studies program, said she was skeptical at first. "It didn't seem like a regular promotional link," she said. "It felt like spam." But after confirmin...

    One thing that sets Temu apart from its competitors is its game-like shopping experience. New and existing users are frequently prompted to participate in flash sales and chance-based games such as spins to receive free items and coupons. "The psychological aspects are fairly straightforward," said Sekar. "You play the game, you get immediate rewar...

    If Temu continues to grow and carve out a larger share of the e-commerce marketplace, it could disrupt the existing ecosystem, according to Sekar. "My biggest concern is this is kind of starting off a race to the bottom," he said. "A platform which prioritizes growth over everything else is going to do anything that it takes to get more customers a...

  5. At Temu, we prioritize customer service. Find quick answers to common questions or connect with our support team for personalized assistance. Enjoy a safe and enjoyable shopping journey with us.

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  7. This video will walk you through the process of becoming a seller on Temu, from registration to understanding the cost implications. Whether you're curious about Pinduoduo's connection to Temu...

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