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Google Ads allows you to set your budget for YouTube video campaigns on a daily or monthly basis. You can also set a maximum cost-per-click (CPC) or cost-per-thousand-impressions (CPM) bid.
In this video, Shash explains what these changes mean and shows you how to keep running ads on in-stream and exclude video partners on display. ⚡️GET A DEMO ...
- 10 min
- 3.8K
- Linx Digital
Sep 18, 2023 · YouTube ads appear across the YouTube platform, on the Display Network (Google’s partner websites), or in Google search results. They see your ads on their YouTube home page and YouTube search results. But most noticeably, your audience sees them before, during, and after a video they’re watching.
Easy steps to promote your YouTube videos with Google Ads (AdWords). With Google Ads, you can promote your business and YouTube videos to a wider audience. Check the links below for more.
- Overview
- Whether to show ads on your videos
- Being brand safe
We’ve simplified the choices for ad formats that show before or after your video to improve creator revenue. We’ve removed the individual ad choices for pre-roll, post-roll, skippable, and non-skippable ads. Now, when you turn on ads for new long-form videos, we show your viewers pre-roll, post-roll, skippable, or non-skippable ads when appropriate...
Think about the kind of content and the viewer experience when trying to decide on whether to turn on monetization for your video.
Ads can also be turned on at any point during a video’s lifetime. You can choose to have ads from when you upload or you can turn on ads a couple of weeks after the video has been published. This allows you to decide how many of your viewers interact with ads and the reach of the ads.
Ads during your video
If your video is longer than 8 minutes, you can have ads play in the middle of your video. You can choose to have ads placed automatically for you:
• Watch the video in the mid-rolls editor and check the placement of ads - do they work with the flow of your video?
If placing ads manually:
To increase the likelihood of having ads on your videos, they have to comply with some guidelines:
• If your video isn’t suitable for all audiences, it could be age restricted, making it ineligible for monetization.
• Videos that don’t comply with the advertiser-friendly content guidelines can receive limited or no ads.
• Advertisers can choose to not run ads on content they deem misaligned with their brand.
What you can do
• During upload, on the Checks page YouTube will screen your video for copyright issues and ad suitability. You can publish your video while checks are running and fix issues later.
Jun 14, 2021 · On June 14, 2021, Google will update its ad requirements for YouTube with YouTube masthead content requirements that prohibit assets related to certain categories. (Posted June 14th 2021)
Oct 25, 2018 · YouTube ads are a part of the Google adosphere, so to set up your new ad campaign, head over to your Google Ads account and select New campaign. In the campaign type menu, choose Video. Next, select the goal for your ad campaign. You can choose from: Lead generation. Driving website traffic.
