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Make this the year that you invest in building your personal brand on LinkedIn – here are 20 things to try that will get your LinkedIn profile working harder for you.
- Upload a great profile picture. First up? According to Senior Content Marketing Manager at LinkedIn, Jane Deehan, your profile picture should be recent, look like you and your face should take up around 60 percent of the total space.
- Add your pronouns. Pronouns are an important part of the remote and in-person work ecosystem, and by adding them up-front you can avoid any awkwardness later on.
- Set a background photo. Along with your profile photo, you can also set a wider background photo that showcases a bit more about you. Here, it’s not as important that you (or your face) are in the shot, but you want to make it something that’s memorable and tells visitors more about you as a person.
- Create a great headline. Your headline can also help boost your profile impact. While this short description is often used for job titles, you can take it a step further by adding a bit more detail about your current role, what it means to you or what you’ve accomplished.
- Keep your LinkedIn profile updates to yourself. Before you begin overhauling your LinkedIn profile, there’s one critical box you need to make sure you’ve checked: profile privacy.
- Let recruiters know you’re open for business. One of the most frustrating aspects of being a job seeker is pouring hours into your resume, cover letter, or LinkedIn profile only to get zero responses.
- Use a custom LinkedIn profile URL. When you create your account, LinkedIn generates a random string of numbers to associate with your profile. Instead of “Adam Grant” you’re Profile #35467984.
- Use a high quality LinkedIn profile picture that shows some personality. When someone clicks on your LinkedIn profile, the first thing they look at is your picture.
- Add your headshot. The most simple thing that you can do is to put a face to your name and add a LinkedIn profile picture - and a good one at that. Be creative if that fits with what you do or who you are, but remember that this is the first impression people will get from your page.
- Create an eye-catching headline. Your headline is positioned right below your name on your LinkedIn profile and will be the first thing that profile visitors read.
- Craft an interesting summary. A big part of learning how to create a good LinkedIn profile is recognizing that your LinkedIn summary gives you the perfect opportunity to tell your story.
- Use the right keywords. As you craft your summary and other sections of your LinkedIn profile, don't forget to include relevant keywords. Proper use of keywords is one of the most important best practices for a LinkedIn profile.
- Make Your Profile Public. Check your account settings, and make sure that your public profile’s visible. This simple change will allow you to show up in searches (and be spotted by recruiters).
- Update Your Location. This’ll improve accuracy when someone searches for say, “Engineers in Dallas/Fort Worth Area” This step isn’t just beneficial if you’re looking to be recruited or be searchable for clients; it’s one way to take your online network offline.
- Be Strategic About Your Endorsed Skills. Do you have endorsements for a bunch of run-of-the-mill skills that do nothing to help you stand out (Think: Microsoft Word, Google Docs)?
- Create a Customized URL. A custom URL makes it so much easier to send people to your profile—and means you no longer have to worry they won’t find you.
Nov 8, 2023 · Optimize your LinkedIn profile by crafting a winning picture, designing an engaging background image, and creating a compelling headline. Showcase relevant skills and expertise while...
Last updated: 4 months ago. Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to let people know who...
