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  1. The primary category you select is particularly important for your app’s discoverability on the App Store. This will be the category in which the app appears when users browse the App Store or filter search results, and it determines placement on the Apps tab or Games tab on the App Store for iPhone and iPad. For Mac apps, the primary ...

  2. Your app screen images, Mac, Apple Watch, iPhone, iPad, iPod touch, and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the App Store, the Mac App Store, iPhone, iPad, iPod touch, Apple Watch, Apple TV, or Apple itself.

  3. What’s Included. Distribute your apps and extensions to customers around the world on the Mac App Store. Unlimited hosting and bandwidth for all apps, updates, in-app purchases, and more. Worldwide distribution and payment processing in 175 regions. Users can opt in to always download the latest version of your apps with automatic updates.

  4. The App Store empowers you to scale your app distribution worldwide using a variety of business models. The right business model for your app balances your goals with your target market’s expectations. Choosing your business model before developing your app can inform your app design decisions for a cohesive user experience. Free. Freemium. Paid.

  5. Apple Developer Program. Join the Apple Developer Program to reach customers around the world on the App Store for iPhone, iPad, Mac, Apple Watch, Apple TV, and Apple Vision Pro. You’ll also get access to beta software, advanced app capabilities, extensive beta testing tools, and app analytics.

  6. Exploring SwiftUI Sample Apps. Explore these SwiftUI samples using Swift Playgrounds on iPad or in Xcode to learn about defining user interfaces, responding to user interactions, and managing data flow. Start tutorial. . Developer. Xcode. Resources. Find Xcode downloads, tools, documentation, tutorials, videos, and more.

  7. The Mac App Store makes it simple for customers to discover, purchase, and download your apps, and easily keep them updated. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store beautifully showcases your apps and makes them even easier to find.

  8. Select your distribution certificate, then click Continue. An App Store provisioning profile contains a single distribution certificate. Enter a profile name, then click Generate. Click Download. In Xcode, download the provisioning profile. Learn how to create an App Store provisioning profile to upload your app to App Store Connect.

  9. App icons in all platforms use the PNG format and support the following color spaces: sRGB (color) Gray Gamma 2.2 (grayscale) In addition, app icons in iOS, iPadOS, macOS, tvOS, and watchOS support Display P3 (wide-gamut color). The layers, transparency, and corner radius of an app icon can vary per platform.

  10. About app previews. App previews demonstrate the features, functionality, and user interface of your app using footage captured on device. You can have up to three app previews for each language your app supports, and each preview can be up to 30 seconds long. App previews display and autoplay on your product page and within search results, and ...

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