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Apr 8, 2021 · With end of “Chevron deference,” Supreme Court changes how agencies, lawmakers work. Anxieties about food and parenting transcend class. Brancaccio: The movie makes a point: Maybe it’s that ...
Nov 28, 2017 · What should I use it for? The word “ubiquitous” gets thrown around a lot these days, but Helvetica truly is—at multiple points in Helvetica, designers of all opinions about the typeface describe it as so widely used that seeing it feels as natural and unremarkable as breathing air.
Apr 20, 2019 · When Apple abandoned the world’s most beloved typeface Helvetica (to their in-house font San Francisco), we were starting to notice, today’s multi-size display platforms need a bold update ...
- Helvetica’s Origins
- Why Did Helvetica Become So Widely used?
- Helvetica’s Downfall of The ‘70s
- 2019’s Helvetica Redesign
- Conclusion
In the early 60s, old sans-serif typefaces were making a comeback in the design world. One of them being the German type Akzidenz Grotesk. For this reason, Edüard Hoffmann, director of the Swiss Haas Type Foundry in Münchenstein, commissioned Max Miedinger, to design an updated sans-serif type. Hence, in 1957, Die Neue Haas Grotesk was born. The na...
This new typeface emerges at a post-second world war reality, one that calls for modernism and rationality. Swiss design was very popular at this time and largely promoted by advertising agencies in the USA. Helvetica, in particular, became popular so quickly, due to its legibility and neutrality. It’s easy to see why it was so widely appreciated b...
Since Helvetica became almost the go-to font of big corporations, the newest generation of designers emerging in the ’70s, wanted nothing to do it. Designers such as Paula Scher and David Carson were trying to oppose its usage purposely. In the 2007’s documentary film Helvetica, Scher mentions that she associated this typeface with the corporate cu...
This year, Monotype introduced Helvetica Now typeface, a redesign of the traditional type. I particularly like the previous versions, but this new one promises to be more refined, and elegant than its ancestors. It also addresses particular needs such as better spacing, shapes, and features like resolution and print.
Love it or hate it, it doesn’t appear to go out of fashion any sooner. With newer versions such as Helvetica Neue and presently, Helvetica Now, it seems like this typeface will be used by many more designers to come.
- Natacha Oliveira
Feb 4, 2021 · Feb 4, 2021. -- “It just felt so good to take something that was old, and dusty, and homemade, and crappy-looking, and replace it with Helvetica — like scraping the crud off filthy old things and...
Jun 21, 2024 · Graphic designers and others curious about the impact of typography on our daily lives will find the documentary Helvetica fascinating. Helvetica - Trailer. Watch on. The film raises awareness about the often imperceptible ways that font selections shape and inform visual communication.
People also ask
Is Helvetica a good movie?
Is Helvetica 'ubiquitous'?
Does Helvetica work in a big size?
What is Helvetica Now?
It uses the history of Helvetica--from a revolutionary font to corporate drivel to being reclaimed as a new, clean and inclusive font--to present a debate about modernity and postmodernity. The director put the camera on some of the top people in the field and let them talk, coming away with a great movie not just about design but philosophy ...
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