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- In the space of a few years, Go-Jek became Indonesia’s first “unicorn,” acquiring over $1.2 billion of venture capital funding, a transnational team of engineers and developers, 400,000 drivers, and 16 distinct services ranging from food delivery to digital payment.
www.ijurr.org/spotlight-on/disruptive-urban-technologies/how-ojek-became-go-jek-disruptive-technologies-and-the-infrastructure-of-urban-citizenship-in-indonesia/
People also ask
Why did Gojek choose Southeast Asia?
Is Gojek a leader in the ride-hailing market in Indonesia?
How did Go-Jek become Indonesia's first 'unicorn'?
What is Gojek & how does it work?
Gojek was first established in Indonesia in 2009 as a call center to connect consumers to courier delivery and two-wheeled ride-hailing services. Gojek launched its application in 2015 with only four services: GoRide, GoSend, GoShop, and GoFood.
- Part 1/3 | Uncertainty
- The Mandate. The Madness.
- Enter Team Trifecta
- Descending Into The Mines
- An Emergence. A Transformation.
- Gunning For The Finish Line
By Sooraj Rajmohan Indonesia — a constellation of 17,000 islands sprinkled between two oceans. A melting pot of ethnicities and cultures, home to the fourth largest population in the world, and ripe with business opportunity. This dazzling island nation is where GOJEK was born. Its chaotic streets were the playground where a scrappy young startup g...
In late 2017, at a meeting of product leads at GOJEK’s Jakarta HQ, then COO Rohan Monga confirmed the rumour that had been floating around hallways. On paper, the idea was simple: GOJEK was targeting new markets in Southeast Asia — starting with Vietnam, Thailand and Philippines. The reason for choosing these geographies went beyond the obvious (pr...
It all started with a Product Manager, who was tasked with putting together a group of people to accomplish the task ahead. About a week in, three QAs joined, followed in another week by an eight-member crack team who would develop the initial Proof Of Concept (POC). The members of this team were cherry-picked from across GOJEK product teams (with ...
First things first — Trifecta needed an environment to play around in and do the testing without affecting the BAU. The team dusted off an old User Acceptance Testing (UAT) environment, which was not in use at the time, and proceeded to do experimentation and development within it. Slowly, the GOJEK app was dismantled and rebuilt into a new avatar ...
It took some doing, but finally, there was a glimmer at the end of the tunnel. Trifecta emerged into the light of a new day with a finished POC. A relatively complete driver and consumer app that were worthy of upload to the Play store. The deadline the team had given itself was three months. It had only taken two-and-a-half. Trifecta’s eight-membe...
The work on automation and deployment scripts now continued as originally planned. The wheels were in motion again, and passing through terrain GOJEK knew well. It was time to build stuff. OpsTech, Transport, GO-SEND, Marketplace, Driver Platform, GO-PAY and Platform teams provided backup, and the products for Vietnam launch were developed (we woul...
Oct 27, 2022 · The 38-year-old Makarim, who founded delivery and ride-hailing superapp Gojek, one of Indonesia’s most successful start-ups, began redirecting school and university systems away from rote ...
- Mercedes Ruehl
Oct 22, 2019 · Gojek has achieved market leadership in the ride-hailing market in Indonesia and is expanding its leadership in various verticals such as food delivery and digital payments.
Aug 13, 2016 · After its recent US$550 million fundraise, Indonesia’s ride-hailing and on-demand services startup Go-Jek has officially become a unicorn, at a US$1.3 billion valuation. Go-Jek needed only 1.5 ...
Dec 3, 2016 · The courier, transport, and shopping service legitimises previously informal motorcycle taxis — ojeks in Indonesia —not only by outfitting drivers with green uniforms and helmets, but also by...
