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- Xiaohongshu is a popular Chinese social media app with 200 million monthly active users.
www.rfa.org/english/news/afcl/fact-check-xiaohongshu-09052023143921.htmlXiaohongshu: Innocent lifestyle app or another security risk?
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Is Xiaohongshu a male or female app?
Sep 21, 2023 · Xiaohongshu boasts 190 million monthly active users. This is very important to understand, because it is the core to understanding the purpose of the platform, and it’s core demographics, with it’s purchasing habits and social media usage.
- Most Interesting Xiaohongshu Numbers
- What Is Xiaohongshu?
- Xiaohongshu Revenue
- What Do People Use Xiaohongshu for?
- Xiaohongshu Funding
- Xiaohongshu Overview
- Conclusion
Xiaohongshu has reached 200 million active users monthly.72% of Xiaohongshu’s monthly active users are in their 90s.There are over 43 million content creatorsin Xiaohongshu.More than 50% of Xiaohongshu usersare from Tier 1 or Tier 2 cities in China.Xiaohongshu (also known as “Little Red Book”, “RED” or “XHS”) is a popular Chinese social media platform that combines e-commerce with content creation. The platform was launched in 2013 as a social shopping app and has since grown into a leading platform for social commerce in China. Xiaohongshu allows users to share their product reviews, travel ...
29. Xiaohongshu’s revenue is extremely dependent on advertising, with 80% of its revenue coming from advertising and 20% from e-commerce in 2020.
Source: Financial Times, 2020.
30. Promoted notes account for 25% of the advertising revenue of Xiaohongshu.
Source: HI-COM, 2022
Xiaohongshu is known as the “Life Encyclopedia” in the minds of many users. It has a large number of high-quality content from sharer which can help others with relevant strategies and information they need. The Xiaohongshu app is mainly used for Information browsing and searching.
Xiaohongshu has received a total funding of $917.5 million from 5 funding rounds. Here are the three recent fundings of Xiaohongshu: Round: Other Financing Round 1. Funding Date: Nov 09, 2021 2. Amount: $500M 3. Investors: Temasek, Tencent Round: Series D 1. Funding Date: Jun 01, 2018 2. Amount: $300M 3. Investors: Jinshajiang Venture Capital, Tenc...
Founded:June 2013 Headquarters:Block C Soho Fuxing Plaza 388 Madang Rd, Huangpu District, Shanghai, China Phone Number:+86 2164224530 Website: https://www.xiaohongshu.com/ Xiaohongshu app: Google Play or Apple App Store Company name:Xingyin Information Technology (Shanghai) Co., Ltd. Company size:1,800 employees Type:Privately Held Industries:Techn...
In conclusion, Xiaohongshu has emerged as a leading social commerce platform in China, offering a unique and engaging platform for users to connect, share, and shop. With 200 million monthly active users, the platform has become a popular destination for Chinese millennials, especially females, to discover and share product reviews, fashion trends,...
Aug 9, 2024 · Integrating community, content, and commerce, the shopping recommendation app Xiaohongshu surpassed 212 million monthly active users in China in June 2024. What makes Xaiohongshu stand out?
Mar 16, 2016 · The company behind the app, the Xingyin Information Technology Company, employs 280 people, around half of whom are in commerce, all based in China.
- David Rowan
Jun 8, 2024 · Below is a chart taken from the report. As we can see, males account for 20.87% and females 79.13% of Xiaohongshu’s monthly active users. This shows that there is a 10% difference between Xiaohongshu’s overall active users and its monthly active users when it comes to males.
Feb 27, 2024 · In September 2023, nearly 33 percent of Xiaohongshu's (also known as Red or Little Red Book) active users were under 24 years old. In comparison, 17.5 percent of Xiaohongshu's active users were...
Dec 29, 2023 · Xiaohongshu has an impressive user base of 200 million monthly active users (MAUs) in China and has garnered registrations from 140,000 brands. For foreign brands aiming to enhance their presence and connect with Chinese consumers effectively, Xiaohongshu is undoubtedly the go-to platform.
