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Jun 8, 2024 · Qiangua distinguishes between monthly and total active users when talking about age. The company states that 50% of Xiaohongshu’s monthly active users were born after 1995 and that 35% were born after 2000. When it discusses total active users, it shows that 39% of the app’s users are between 18 and 24 years old while 38% are between 25 and 34.
Feb 27, 2024 · In September 2023, nearly 33 percent of Xiaohongshu's (also known as Red or Little Red Book) active users were under 24 years old. In comparison, 17.5 percent of Xiaohongshu's active users...
Sep 21, 2023 · As of 2023, Xiaohongshu boasts almost 200 million monthly active users, with a majority of them being females looking for shopping notes and user-generated content from other Xiaohongshu users recommending and reviewing products.
- Most Interesting Xiaohongshu Numbers
- What Is Xiaohongshu?
- Xiaohongshu Revenue
- What Do People Use Xiaohongshu for?
- Xiaohongshu Funding
- Xiaohongshu Overview
- Conclusion
Xiaohongshu has reached 200 million active users monthly.72% of Xiaohongshu’s monthly active users are in their 90s.There are over 43 million content creatorsin Xiaohongshu.More than 50% of Xiaohongshu usersare from Tier 1 or Tier 2 cities in China.Xiaohongshu (also known as “Little Red Book”, “RED” or “XHS”) is a popular Chinese social media platform that combines e-commerce with content creation. The platform was launched in 2013 as a social shopping app and has since grown into a leading platform for social commerce in China. Xiaohongshu allows users to share their product reviews, travel ...
29. Xiaohongshu’s revenue is extremely dependent on advertising, with 80% of its revenue coming from advertising and 20% from e-commerce in 2020.
Source: Financial Times, 2020.
30. Promoted notes account for 25% of the advertising revenue of Xiaohongshu.
Source: HI-COM, 2022
Xiaohongshu is known as the “Life Encyclopedia” in the minds of many users. It has a large number of high-quality content from sharer which can help others with relevant strategies and information they need. The Xiaohongshu app is mainly used for Information browsing and searching.
Xiaohongshu has received a total funding of $917.5 million from 5 funding rounds. Here are the three recent fundings of Xiaohongshu: Round: Other Financing Round 1. Funding Date: Nov 09, 2021 2. Amount: $500M 3. Investors: Temasek, Tencent Round: Series D 1. Funding Date: Jun 01, 2018 2. Amount: $300M 3. Investors: Jinshajiang Venture Capital, Tenc...
Founded:June 2013 Headquarters:Block C Soho Fuxing Plaza 388 Madang Rd, Huangpu District, Shanghai, China Phone Number:+86 2164224530 Website: https://www.xiaohongshu.com/ Xiaohongshu app: Google Play or Apple App Store Company name:Xingyin Information Technology (Shanghai) Co., Ltd. Company size:1,800 employees Type:Privately Held Industries:Techn...
In conclusion, Xiaohongshu has emerged as a leading social commerce platform in China, offering a unique and engaging platform for users to connect, share, and shop. With 200 million monthly active users, the platform has become a popular destination for Chinese millennials, especially females, to discover and share product reviews, fashion trends,...
Aug 9, 2024 · Integrating community, content, and commerce, the shopping recommendation app Xiaohongshu surpassed 212 million monthly active users in China in June 2024. What makes Xaiohongshu stand out?
As of 2020, Xiaohongshu had over 450 million registered users [7] and the number of monthly active users was over 121 million. [8] 70% of the platform users are reportedly born after 1990, [9] [10] [11] and nearly 70% of them are female. [9]
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How has Xiaohongshu evolved?
Aug 27, 2024 · XiaoHongShu users are predominantly young, with a male-female ratio of 3:7. Fifty percent of users are born after 1995, 35% after 2000, and 5 reside in first- and second-tier cities. These users are characterized by their pursuit of trends and a high quality of life, with a willingness to pay extra for consumption that meets these desires.
