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May 29, 2024 · Asda’s rebrand is a hit with designers. Can it win over shoppers too? By Amy Houston, Senior Reporter. May 29, 2024 | 10 min read. Listen to article 4 min. The UK supermarket chain has achieved...
- Amy Houston
May 23, 2024 · The launch of Exceptional is the next step on this journey and part of Asda’s broader strategy to overhaul its own-brand offering, proving to customers that they can access fantastic tasting products at affordable prices, as part of the retailer’s uncompromising value promise.
Just Essentials by Asda, formerly known as Asda Smartprice, is a no-frills private label trade name introduced in 2022, to lower food prices and help struggling customers since the cost of living crisis that began in the UK in 2021, which saw grocery inflation reach several record all-time highs; and retailers battle to retain hard-pressed ...
Aug 12, 2022 · Asda said its Just Essentials line is the “largest ever budget-friendly range” to help shoppers combat rising costs, comprising of nearly 300 products so far.
May 16, 2024 · Asda has unveiled a new brand identity, which adds dark green to its logo. The grocer said the new branding was the result of extensive customer research and listening to understand how they see...
Jun 26, 2013 · It is this brand personality that chief marketing officer Stephen Smith wants to capture better in the supermarket’s advertising and marketing communications. This week, the company announced a review of its UK advertising account, held by Saatchi & Saatchi since 2009.
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May 23, 2024 · Launching across multiple categories over the coming months, Asda said the new premium range comprises 500 products combining “the best quality ingredients, flavours and recipes curated by experts; across a wide range of mouth-watering products and everyday treats – each with its own story to tell”.
