What does the new lounge by Zalando logo mean?

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- The new look and feel of the website and app reflect the distinct proposition of Lounge by Zalando as a shopping club while bringing its brand closer to the Zalando Group. The new Lounge by Zalando logo features a gem symbol to signify the unmissable deals offered by the shopping club.
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What does the new lounge by Zalando logo mean?
The new Lounge by Zalando logo features a gem symbol to signify the unmissable deals offered by the shopping club. A wide palette of bright, joyful colours is used throughout various stages of the user journey. Typography is another unifying element that connects Lounge to the Zalando Group by choosing fonts from the same family.

Zalando’s shopping club introduces new brand identity

corporate.zalando.com/en/company/zalandos-shopping-club-introduces-new-brand-identity-changes-name-lounge-zalando
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What is lounge by Zalando?
“Lounge by Zalando has proven to delight its members, with 70% of people who sign up making a purchase in our shopping club,” said Kenneth Melchior, VP Lounge at Zalando, “From big-name brands at affordable prices to hot drops with amazing discounts, Lounge by Zalando is the place to discover something new every day.

Zalando’s shopping club introduces new brand identity

corporate.zalando.com/en/company/zalandos-shopping-club-introduces-new-brand-identity-changes-name-lounge-zalando
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Is lounge by Zalando sustainable?
The brands on Lounge by Zalando don’t only offer stylish items, but sustainable clothing too. The outlet online UK brands are also inclusive with a range of sizes, such as plus-size items, petite fashion, tall or skinny cuts and maternity collections being available. So everyone can enjoy the clothes on Lounge by Zalando.

Online Outlet for fashion | Lounge by Zalando UK

www.zalando-lounge.co.uk/outlet/
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What is the difference between Zalando and Zalando Lounge?
Zalando and Zalando Lounge are based on two different business models. Zalando offers a fixed assortment of products with a seasonal focus. At Zalando Lounge w

What is the difference between Zalando and Zalando Lounge?

www.zalando-lounge.co.uk/help/how-zalando-lounge-works/what-is-the-difference-between-zalando-and-zalando-lounge/
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fashionunited.com › news › retailZalando rebrands shopping club as Lounge by Zalando

fashionunited.com › news › retail
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The shopping club, which was previously known simply as Zalando Lounge, offers exclusive discounts on a wide range of fashion and lifestyle products from top brands. The rebranding will include a new logo, a visual identity, and a refreshed website and mobile app.
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www.marketscreener.com › quote › stockZalando : shopping club introduces new brand identity ...

www.marketscreener.com › quote › stock
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Jan 20, 2023 · The new look and feel of the website and app reflect the distinct proposition of Lounge by Zalando as a shopping club while bringing its brand closer to the Zalando Group. The new Lounge by Zalando logo features a gem symbol to signify the unmissable deals offered by the shopping club.
www.zalando-lounge.co.uk › help › how-lounge-byIntroducing: Lounge by Zalando

www.zalando-lounge.co.uk › help › how-lounge-by
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Our logo has also undergone a makeover to reflect our brand values: bold, playful and inclusive. The new logo includes a gem, used primarily in the app icon, which signifies our unmissable deals, while the brand mark features in 'Zalando Orange', emphasising our connection to the group.
partner.zalando.com › university › articleIntroduction to Lounge by Zalando

partner.zalando.com › university › article
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May 6, 2024 · Though Lounge by Zalando is part of the Zalando Group, it is a stand-alone customer destination with its own app and website. In January, 2023, Lounge was relaunched with a new brand identity that is more vibrant, bold, playful and inclusive than ever before.
uk.fashionnetwork.com › news › Zalando-targets-mostZalando targets most loyal customers as shopping club becomes ...

uk.fashionnetwork.com › news › Zalando-targets-most
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Jan 23, 2023 · The Lounge offer first launched in 2010 and is now available in 17 countries in Europe, including the UK. So what does it all look like? The new logo features a gem symbol “to signify the unmissable deals offered by the shopping club”. A wide palette of “bright, joyful colours” is used throughout various stages of the user journey.
medium.com › zalando-design › zalando-loungeThe Product Design Success Story of Zalando Lounge - Medium

medium.com › zalando-design › zalando-lounge
Mar 25, 2022 · Lounge is so successful, in fact, that it’s the second largest Zalando organization, after the Fashion Store. So how does Zalando Lounge work? And how has our product design community...