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  2. At Dollar General, our actions are guided by a simple mission: Serving Others. For our customers, this means placing them at the center of all we do, working every day to deliver value and convenience through our more than 20,000 neighborhood general stores.

    • Press

      Dollar General Corporation has been delivering value to...

    • Careers

      Established by Dollar General’s founding family on the...

  3. Dollar General Mission Statement. Building a culture that respects the dignity and differences in others is driving our success. Our commitment to diversity and inclusion is supported through our actions, decisions, and initiatives. At Dollar General our mission of Serving Others includes everyone!

    • Customer-First Approach
    • Taking Care of The Team
    • Giving Back

    Dollar General first looks to how it can best serve its customers by operating small-box retail stores in convenient locations that deliver everyday low prices. It strives to serve its customersthrough excellent service, quality products, and an overall positive shopping experience every day. “For nearly eighty years, Dollar General has continually...

    Investing in its employees as a competitive advantage is one of Dollar General’s four key operating priorities, and providing employees the opportunity for growth and development is a cornerstone of Dollar General’s culture. One person that knows a thing or two about creating a great working environment at Dollar General is Bob Ravener, the company...

    Dollar General is also committed to serving its communities.For the company, its philanthropic focus is rooted in the founding family’s story. When cofounder J.L. Turner was eleven years old, his father was killed in an accident.To help support his family, he dropped out of school to work on the family farm and never completed his formal education,...

  4. May 11, 2024 · What is Dollar General's business model? Dollar General operates on a low-cost, high-volume business model, offering a diverse range of affordable products to low and middle-income consumers. The company focuses on efficient supply chain management, strategic store locations, and strong brand loyalty.

  5. May 22, 2018 · Dollar General is an American success story. Founded in 1939 by a dirt-farmer-turned-entrepreneur, the retailer now has more than 14,000 stores and generates $20 billion in annual revenue.

  6. In 1955, Cal Turner developed his idea of a retail store selling goods for a dollar, based on the Dollar Days promotions held at other department stores, by converting Turner's Department Store in Springfield, Kentucky, into the first Dollar General Store. [18]

  7. Our mission is simple – Serving Others. Every time we open our doors, we do so with that commitment in mind. Whether it’s offering affordable access to name brands in convenient locations, creating jobs that grow into meaningful careers or investing in life-changing educational programs, we strive every day to impact the communities we call ...

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