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related to: What is a brand takeover AD on TikTok?Maximize Your ROI with Easy-To-Use Measurement Tools from TikTok for Business. Easy-To-Use Video Creation Tools, Brand Partnerships and More, All on TikTok for Business.
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Unique breed of advertising on TikTok
- Brand Takeover ads are a unique breed of advertising on TikTok, characterized by their full-screen format and immediate visibility upon app launch. These ads are typically the first piece of content a user encounters, making them a powerful tool for brand exposure.
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Shown before any other TikTok video, TopView is a high-impact, full-screen, and sound-on video that showcases your brand. The TopView experience launches with a 3-second video takeover before re-introducing the native in-feed video experience with icons and interaction elements.
- In-Feed Video Ad
- Topview
- Brand Takeover
- Branded hashtag Challenge
- Branded Effects
- Take Off with Tiktok
TikTok’s standard ad format, In-Feed, allows you to embed a video ad that auto-plays within a user’s For Youfeed. In-Feed ads are up to 60 seconds long (although the optimal duration is only 15 seconds!), play with sound on, and look & feel like native content due to them having the same user interface as organic posts. Available for purchase direc...
Put your brand front and center by occupying TikTok’s prime ad real-estate. TopView ads capture user attention by appearing at the top of the For Youfeed when first opening TikTok. In this format, video can be up to 60-seconds long, offering an immersive viewing experience with no other competing content. TopView is perfect for brand awareness obje...
A TikTok Brand Takeover are full-screen, high impact ads that feature as the first thing a user sees when opening TikTok. Created for mass awareness, this format will also guarantee extremely high reach and great performance due to the entire screen being clickable, reducing the friction between the ad and the desired destination. Brand Takeover ad...
Source: https://www.tiktok.com/business/en/inspiration/79 Designed to fit in with TikTok’s unique user-generated-content (UGC) aesthetic, the Branded Hashtag Challenge is a way of engaging audiences by encouraging the co-creation of content. The format can be broken down into three placements within the app. First, you have standard video ads appea...
Source: https://www.tiktok.com/business/en/inspiration/49 Branded Effects enable brands to embrace their playful side with the creation of shareable branded stickers, filters, and effects that users can utilize in their own video content. These effects can be used in standalone campaigns or integrated into your Branded Hashtag Challenge for an even...
TikTok offers brands an effective way of communicating with a younger audience, as over 60% of TikTok's user-base are members of Generation Z. TikTok helps brands engage with this audience by offering multiple ad formats that speak the TikTok language, seamlessly integrating with native content yet delivering maximum results.
Like TopView ads, Brand Takeover ads are full-screen ads that can either be static or dynamic visuals shown to users upon opening the app. Users only see one Brand Takeover ad per day. Optimal length: 3-5 second long video or a 3-second image Aspect Ratio: 9:16, 1:1, or 16:9. Brand Takeover ad exampl e.
Oct 6, 2022 · Brand Takeovers are an ad format that can include TopView, In-Feed, and Branded Hashtags all at once, and the takeover aspect of this type is that the platform only features one business per day. The starting cost is reported to be around $50,000 USD per day.
Aug 29, 2024 · Brand Takeover Ads: Full-screen video ads that appear as soon as a user opens the TikTok app. However, these ads are interactive and can include buttons that encourage users to take specific actions, such as downloading an app or visiting a website.
Apr 6, 2023 · TikTok describes its algorithm as, “a stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”
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related to: What is a brand takeover AD on TikTok?Maximize Your ROI with Easy-To-Use Measurement Tools from TikTok for Business. Easy-To-Use Video Creation Tools, Brand Partnerships and More, All on TikTok for Business.
