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- Heydays is the largest and longest-running arts programme for older people in UK theatre. With opportunities to try everything from drama and dance to sculpture and creative writing, supported by a team of professional artists, Heydays is a vibrant, creative community where skills are developed and stories are shared.
www.leedsplayhouse.org.uk/project/heydays/
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We are a place to experience world-class theatre that is pioneering, invigorating and relevant. A place where people and communities come together to tell and share stories – a creative hub for the city and beyond.
- Programme Choice
- Partnerships
- Place: Environment
- Place: Access & Distance
- Pricing
- Promotion
- Participation
- Giving & Volunteering
- Relationship Building
- Increasing Reach & Diversity
The minority who presently do attend the arts have clear preferences for popular and mainstream styles, with musicals, live music, pantomime, drama and carnival being the most likely to appeal. Content and subject matter which affords the opportunity to reminisce or re-visit days gone by, or to link the past to the present might appeal, and there s...
The arts and cultural sector have huge potential to enrich the lives of many within this often excluded or marginalised segment. Various stakeholders such as local authorities, housing associations, care home providers, health authorities and trusts, voluntary organisations and charities working with the elderly or disabled have an interest in supp...
The opportunity arts and cultural events provide for social interaction is perhaps one of the most important motivations or attraction for many who lead relatively isolated or confined lives. Provision of welcoming spaces conducive to activities for Heydays’ needs will be an important feature, whether they happen in conventional venues, or the acti...
Accessing arts events in conventional venues and spaces can prove challenging for many in this group. Deteriorating mobility, low car ownership, peripheral locations and relatively poor access to provision are barriers. It might be necessary to provide transport to and from events in access friendly venues, or take events to the audience, for examp...
Discount pricing is likely to be effective as part of the broader tailored marketing mix for Heydays whose income levels are low enough to make price an important factor in the decision whether to engage or not.
Digital communications are unlikely to reach this audience or chime with them. Traditional media channels, such as local newspapers, local radio and television will work better, and for direct communication, post will be the most effective. However, Heydays are much more reliant on, and require reassurance and recommendations. This makes word of mo...
Organising opportunities to engage Heydays in activities that they are able to take part in at home or in the places and spaces where they gather is likely to be a relatively effective strategy to increase participation. These might be tailored around existing interests, such as craft, or themes that are relevant to them like local history, gardeni...
Limited financial means dictate that Heydays are not likely to provide a rich source of donations to the arts and cultural sector. The most successful strategies will be targeted at encouraging infrequent low level or one off giving within modest targets.
Providing accessible spaces and valued opportunities to socialise with like-minded peers, based around cultural activities, may be one of the best ways to build relationships with Heydays, either by enabling travel to venues or by taking such opportunities to their home or community.
Heydays provide a rich, if challenging target market for increasing reach and diversity amongst a range of people who are often marginalised or excluded because of a wide range of factors, including age, income, education level, social status, disability and proximity to the cultural offer. Successfully engaging them will not be difficult but could...
Jun 12, 2024 · The Lion, The Witch and The Wardrobe is set to make a roaring return to its original home in the Quarry Theatre at the Playhouse, in association with Chris Harper Productions & Catherine Schreiber.
Mar 8, 2015 · Hide Ad. Dubbed by some the “North’s new national theatre”, this £13m building at Quarry Hill in Leeds was a big deal not only for the city, but all those involved in the arts in Yorkshire ...
Jul 1, 2024 · I have been going to the Playhouse for years now and it is a theatre I love. A lovely little bar (although the restaurant/cafe has a lot to be desired for) and the quarry theatre is huge and great for big productions.
Jul 7, 2024 · Heydays is every Wednesday (term times) and is a gathering of people over 55. After moving to Leeds 5 yrs ago I knew no one here. After a theatre trip to see Alan Bennet`s "History Boys" (brilliant!!) noticed an advertisement for `Heydays` and decided to join. I now have many new friends.
