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Baby Phat was first introduced in 1993. The fledgling brand offered a small line of fitted women's T-shirts under the umbrella of Russell Simmons -owned Phat Fashions LLC, a business entity created primarily to operate the men's streetwear label, Phat Farm.
In 1992, Simmons launched the clothing line Phat Fashions LLC using the Phat Farm and Baby Phat labels. When Simmons first created Phat Fashions LLC, the clothing line was sold in a shop in the SoHo district of Manhattan.
Mar 12, 2019 · Baby Phat’s first show took place in 2000 as an extension of Kimora Lee’s then-husband Russell Simmons’ Phat Farm and overarching Phat Fashions label, Naturally, it drew in the hip-hop community that were so embedded in his label, Def Jam Recordings: not many can boast of having Aaliyah sitting front row, or Lil’ Kim modelling a ...
Mar 15, 2019 · Founded in 1999, Simmons’ Baby Phat became, specifically for women of color, a cultural symbol for the decadence, glamour, and sex appeal with her now iconic rhinestone tees, adorably chic...
- Bianca Betancourt
Jun 21, 2022 · Founded by Kimora Lee Simmons and her former husband, Russell Simmons in 1999, Baby Phat streetwear once served as staple pieces in the closets of teens and young adults, and often reflected...
- Jennifer Farrington
Jun 15, 2023 · Baby Phat was established as the womenswear counterpart to Russell Simmons’ Phat Farm in 1999, helping shape an era of style. Famous for its iconic velour tracksuits and monogram bubble coats adorned with monogramming, Baby Phat capitalized on hip-hop culture’s affinity for monogramming and opulence to become a must-have among fashionable ...
Nov 21, 2020 · Not only was the brand advertised in songs and movies but even black entertainment giants of the early 2000s like Missy Elliot, Beyonce, Lil Kim and Raven Simone started promoting Baby Phat. Sources report that by 2002, Baby Phat’s revenue skyrocketed from $30 million to $265 million.
