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    gimmick
    /ˈɡɪmɪk/

    noun

    • 1. a trick or device intended to attract attention, publicity, or trade: "it is not so much a programme to improve services as a gimmick to gain votes"
    • 2. a night out with friends: Philippines "I had just come from a gimmick that lasted until the early hours of the following day"

    verb

    • 1. alter or augment with an extra device or feature: US "it was using software that had been specially gimmicked to allow for easier surveillance"

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