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1. ca.linkedin.com › in › eric-petersen-682a07Eric Petersen - Vancouver, British Columbia, Canada ...

   ca.linkedin.com › in › eric-petersen-682a07

   View Eric Petersen’s profile on LinkedIn, a professional community of 1 billion members. As a founding member of lululemon’s executive team in 2004, I led the global marketing efforts coined...

   • Connections: 500+

   • Followers: 1.8K

2. www.forbes.com › sites › mnewlandsHow Lululemon Made Their Brand Iconic: An Interview With SVP ...

   www.forbes.com › sites › mnewlands

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   Feb 21, 2016 · SVP of global brand programs, Eric Petersen, is the powerhouse behind the marketing decisions made at lululemon. For 13 years, he has lead community and brand efforts to take this small...

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     Former SVP at Lululemon ERIC PETERSEN Remaps Marketing.

     Apr 28, 2020

     348 Views

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     youtube.com

     A Brief History of Lululemon | How did it get so big?

     Mar 2, 2022

     9K Views

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     1:33

     youtube.com

     Team Canada shows off new Lululemon kits ahead of Beijing Games

     Nov 2, 2021

     11.5K Views

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4. www.youtube.com › watchFormer SVP at Lululemon ERIC PETERSEN Remaps Marketing.

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   Apr 28, 2020 · Presenting former Senior Vice President of Global Brand and Community for Lululemon, Eric Petersen as our second guest on the MVMT Challenge & the thinkspace podcast collaborative.

   • Video Duration: 66 min
   • Views: 348

   • Author: Self Hired

5. www.youtube.com › watchEric Petersen from Lululemon - YouTube

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   Lululemon's Eric Petersen talks about their new co-sponsored women's cycling team with Specialized

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7. nymag.com › shopping › featuresHow Yoga Brand Lululemon Turned Fitness Into a Spectator ...

   nymag.com › shopping › features

   “It was a good thing it happened, in a way,” says Eric Petersen, community-relations director for Lululemon, from his office in Vancouver.

8. tim.blog › 2021/05/19 › chip-wilsonChip Wilson — Building Lululemon, The Art of Setting Goals ...

   tim.blog › 2021/05/19 › chip-wilson

   May 19, 2021 · Why did Chip make the transition from clothes for surfing to skating to snowboarding and yoga (along with some failures in mountain biking and beach volleyball) to eventually what would become lululemon?

9. People also ask

   Who is Eric Petersen?

   • SVP of global brand programs, Eric Petersen, is the powerhouse behind the marketing decisions made at lululemon. For 13 years, he has lead community and brand efforts to take this small Vancouver company and turn it into the cult brand that it is now.

   How Lululemon Made Their Brand Iconic: An Interview With

   www.forbes.com/sites/mnewlands/2016/02/21/how-lululemon-made-their-brand-iconic-an-interview-with-svp-of-brand-programs-eric-petersen/

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   How did Lululemon become a global brand?

   • As a founding member of lululemon’s executive team in 2004, I led the global marketing efforts coined “community”, flipping the traditional retail marketing model on its head. These grassroots and disruptive brand practices helped create a category, a global lifestyle brand and grew lululemon revenue from $4 million to $4 billion over 15 years.

   Eric Petersen | LinkedIn

   ca.linkedin.com/in/eric-petersen-682a07

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   What happened to Lululemon?

   • For 13 years, he has lead community and brand efforts to take this small Vancouver company and turn it into the cult brand that it is now. His leadership and innovative style has been lululemon’s guide through the economic downturn in the US, a few nagging brand rumors and bad press, and the departure of their CEO two years ago.

   How Lululemon Made Their Brand Iconic: An Interview With

   www.forbes.com/sites/mnewlands/2016/02/21/how-lululemon-made-their-brand-iconic-an-interview-with-svp-of-brand-programs-eric-petersen/

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   How many students can Lululemon support?

   • We are proud to be able to support hundreds of students… As a founding member of lululemon’s executive team in 2004, I led the global marketing efforts coined “community”, flipping the traditional retail marketing model on its head.

   Eric Petersen | LinkedIn

   ca.linkedin.com/in/eric-petersen-682a07

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10. www.alumni.hbs.edu › stories › PagesYoga Inc. - Alumni - Harvard Business School

    www.alumni.hbs.edu › stories › Pages

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    Dec 1, 2017 · As Lululemon’s senior vice president of global community, Eric Petersen (AMP 175, 2008) spearheads efforts to connect with customers, promoters, and loyal fans—in Lululemon-speak, “guests, ambassadors, and influencers”—in Beijing, Montreal, London, Los Angeles, Sydney, and the other cities that make up the company’s global brand ...