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Jun 16, 2013 · A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about... ...more.
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Nov 5, 2021 · Iconic Ads: Miller Lite - Great Taste, Less Filling - commercials from the 70's & 80's. ONLYKUTTS. 956 subscribers. Subscribed. 99. 10K views 2 years ago. For the background on Iconic...
- 7 min
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Mar 28, 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less filling? The...
2 days ago · The famous slogan and debate was “taste great, less filling.” One may recall it from the legendary Miller Lite beer commercials that began in 1974 and ran until 1991. Their campaign began modestly with mystery writer Mickey Spillane, ex-Jets running Matt Snell, and jazz drummer Buddy Rich.
Nearly 50 years ago, the light beer category gained notoriety through one of the greatest debates and most beloved advertising campaigns of the past century – Miller Lite’s “Tastes Great, Less Filling.”
Sep 18, 2019 · The campaign was a massive success: the development of ads where opposing camps chanted their favorite aspect of Miller Lite—the “Less filling!/Tastes great!” argument—presented a tagline even punchier than the one introduced by Snell in 1974: “Everything you always wanted in a beer… and less.”
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Mar 21, 2024 · Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release.
