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Mar 28, 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less filling? The...
Jun 16, 2013 · A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about... ...more.
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2 days ago · The famous slogan and debate was “taste great, less filling.” One may recall it from the legendary Miller Lite beer commercials that began in 1974 and ran until 1991. Their campaign began modestly with mystery writer Mickey Spillane, ex-Jets running Matt Snell, and jazz drummer Buddy Rich.
- Classic Miller Lite Commercial ‘More Taste, Less Filling’
- Why Was It So Successful?
- How The Positioning Landscape Changed Over time?
- Greatest of All time?
And with Miller Lite, the first-ever beer in the light category, you could have both! For decades after this campaign launched, Miller Lite dominated the light beer market they essentially created.Great Taste, Less Filling campaign, which began in 1974 has been one of the most memorable and successful campaigns of all time. Advertising Age magazine...
McCann-Erickson Worldwide developed the advertising campaign. The television commercials typically portrayed a Miller Lite drinker noting its great taste followed by another who observed that it was less filling. This usually led to a parody of Wild West Saloon fights in which every patron got involved in the dispute for no real reason. The commerc...
Early in 1999, Miller dusted-off the 25-year old formula of having people debate the merits of the brand, Great Taste and Less Filling. The company felt that the less filling claim had lost its uniqueness as other light beers have entered the market. The ads changed their focus on Miller Lite’s taste and ingredients.
Probably the eroding market share in the subsequent years prompted the company to revisit its success formula. Miller has revived the best loved theme of their 38-year old original advertising theme – Great Taste, Less Fillingin 2008.
Mar 25, 2024 · Miller Lite is resurrecting its classic “Tastes great. Less Filling” tagline for a new campaign featuring a roster of retired athletes, including J.J. Watt, David Ortiz, Jorge Posada, Reggie Miller and Mia Hamm.
Mar 21, 2024 · Does it Taste Great, or is it Less Filling? To revive the iconic dispute, Miller Lite is introducing a new generation of All Stars who will go head to head in a new, modern evolution of...
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Mar 7, 2023 · Did you know that once upon a time light beer didn’t even exist? In 1973, Miller launched the first low-calorie beer ever. The advertising slogan “Tastes Great. Less Filling” was born out of the new category of beer called “light.” And Miller Lite the product was produced.
