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Oct 24, 2022 · More Canadians are planning to take advantage of deals, holiday sales, and promotions and have started to shop earlier to take full advantage of the best deals and pricing, according to the Retail Council of Canada’s (RCC) 5th annual RCC X Leger Holiday Shopping Survey of over 2,500 Canadians.
Oct 14, 2022 · Many Canadians are getting a head start on their holiday shopping, some out of fear that the rising cost of living could lead to higher prices as Christmas approaches. “It really is playing a ...
- Timothy Sargeant
- Retail Holiday Calendar: What You Need to Know
- Us Holiday Calendar
- Australian Holiday Calendar
- Canadian Holiday Calendar
- German Holiday Calendar
- Ireland Holiday Calendar
- New Zealand Holiday Calendar
- UK Holiday Calendar
- Mark These Important Retail Dates
Learn the ins and outs of a retail holiday calendar, including what to do to prepare your store and how to track your success.
Martin Luther King Jr. Day: January 16
This federal holiday in the US marks the birthday of Martin Luther King Jr. and celebrates his fight for racial justice in the United States and the civil rights movement. It’s the first holiday of the new year, and many retailers run MLK deals. You can use this day to boost January sales, but make sure to also recognize the importance by showing your support and celebrating inclusivity and equality.
Super Bowl Sunday: February 12
According to the National Retail Federation, 79% of adults say food and drinks are the most popular purchases on Super Bowl Sunday. For many people in the US, this championship game is the sporting event of the year, and is watched with family and friends circled around the TV, eating, drinking, and waiting for the halftime show. It’s not vital to sell football-related products for this event, but if you sell food, drinks, or anything else that’s fitting, you can run a promotion a few weeks b...
Presidents’ Day: February 20
In the US, this federal holiday marks the birthday of George Washington, the first US president. President Abraham Lincoln’s birthday (which is in February too) is also celebrated on this day. Most people have a day off from work and many retailers run Presidents’ Day promotionsto increase sales.
Labour Day
In Australia, Labour Day celebrates the improved social and economic conditions of Australian employees and the general labour movement’s achievements. The most important milestone of the movement was the introduction of a working day limited to eight hours. The name of the day and date varies, as it’s set individually by each state or territory. Similar to the US, you can run promotions on Labour Day to entice customers to purchase.
Click Frenzy
Click Frenzy is Australia’s 53-hour shopping event. It was created in 2012, inspired by the popularity of Cyber Monday. All the deals are centralized on the Click Frenzy site, which received 1.9 million visits during its May 2020 event. It happens six times a year, for a limited period. The next eventis on May 17, 2022. With over 4,000 deals from more than 500 brands, customers are driven by urgency and scarcity of the sale event. Brands like ihartTOYS saw a 200% increase in salesduring one o...
Australia Day: January 26
The National Day of Australia (Australia Day) is a national public holiday that’s celebrated annually on January 26. On this day, Australians commemorate the arrival of the first fleet at Sydney Cove in 1788 and the proclamation of British sovereignty over Australia’s east coast. It’s also a day when Aussie retailersoffer savings and discounts on all kinds of products. If it falls on a weekend, it’s celebrated the following Monday instead.
Family Day: February 20
In Canada, Family Day is a federal holiday that celebrates family bonds and their importance. Canadians who live in the provinces that observe this holiday have extra time to spend with family and friends, relax, and shop. That’s why many retailers offer special dealsover this long weekend. If your retail business is based in Canada or if you have a large customer base of Canadians, add this sales holiday to your retail calendar.
Canada Day: July 1
Canada Day falls annually on July 1 and celebrates the official confederation of the nation. It’s one of the most popular shopping days for Canadian consumers, mainly because many retailers run special sales events and promotions on Canada Day. Some retailers offer up to 50%or more off select products, so to stay competitive, you may want to consider doing the same.
Canadian Thanksgiving: October 10
Thanksgiving is an annual Canadian holiday and festival that happens on the second Monday in October to celebrate the harvest and other blessings of the past year. And since Canadian Thanksgiving falls before the Black Friday Cyber Monday shopping weekend, it’s a great way to get ahead of your competition and catch customers who are starting their holiday shopping early. You could create a gift guideor promote special offers in store.
Like many other European countires, in Germany, there are not many universal datesfor sales events. Aside from following some of the global retail holiday calendar dates like Black Friday and Cyber Monday, it has seasonal promotions that happen in both the winter (January) and the summer (July).
Summer Bank Holiday: August 29
The Summer Bank Holiday is a public holiday in Ireland (and also in the UK) that marks the end of summer. The celebration includes dances, parades, and carnivals to commemorate the end of the season. Customers are usually looking for festive clothing and accessories to wear on this holiday or special offers they can redeem on the day.
Culchie Shopping Day: December 8
The Feast of the Immaculate Conception is December 8, so Catholics usually go to Mass on this day. Before online shopping became so popular, it was a massive retail shopping day, as it was one of the last days parents had off from work before Christmas. It’s also a traditional day for people in Ireland to get into the Christmas spirit. While it’s not as popular these days, with the global spread of online shopping and American traditions like Black Friday and Cyber Monday, it’s still worth co...
Hawke’s Bay Anniversary Day: October 21
All New Zealand regions and territories celebrate a founding day, when workers get the day off. Some regions, like Chatham Islands, keep this very low key, while others hold festive events and shows. Hawke’s Bay Anniversary Day includes a multi-day event, with fairs, food stalls, games, competition arenas, equestrian events, and more. As a retailer, you can take this chance to offer limited-time discounts. You can also open a local pop-up shop to connect and engage with your community, trial...
Canterbury Anniversary Day: November 11
Many events spring up in the region around and on Canterbury Anniversary Day. Christchurch and Ashburton have fairs, food stalls with local foods, concerts, and cultural exhibits. This is also the time many people like to go hiking, white-water rafting, mountain biking, and exploring national parks. From food and everyday products to clothes and outdoor gear, this is a great way for you to serve event goers and outdoor enthusiasts, especially as the warmer season gets underway.
Westland Anniversary Day: December 1
Greymouth, Hokitika, and other cities have some festive events for Westland Anniversary Day, but many people simply use the long weekend off work and school to relax and explore the natural beauty this region offers. Retailers can use this as an opportunity to connect with locals and tourists who want to spend time in nature, those that want to cook with their family and rest, or those who want to explore the town events. From collaborating with other local businesses to pop-up shops and loca...
May Day: May 1
Typically celebrated on the first day of May, May Day is about singing, dancing, and eating cake. It’s an ancient festival that marked the first day of summer and is currently a traditional spring holiday in many European cultures. In the UK, many retailers promote special May Day sales.
Bonfire Night: November 5
Bonfire Night, also called Guy Fawkes Night or Fireworks Night, marks the anniversary of the failure of the Gunpowder Plot in 1605. On this day, there are celebrations across the UK, with fireworks, bonfires to cook sausages and marshmallows, a traditional Parkin Cake, pumpkin hunts, and toffee apples. If your store sells either fresh or ambient foods, you’ll benefit from Bonfire Night–themed campaigns, window displays, and product bundles. There’s an alternative option, too: serving those th...
Retail holidays are way more than just Black Friday deals and holiday shopping in December. There are dozens of events, both online and off, you can prepare for and participate in to serve your current and future customers. The key is getting your marketing, inventory, and logistics ready on time. This way, when shoppers are in the mood to buy, you...
Oct 12, 2022 · Overstocked inventories and fears of a recession on the horizon will push retailers to offload products at potentially steep discounts ahead of the holiday shopping season, according to experts.
Sep 19, 2023 · To get an early read on the biggest retail season of the year, Field Agent Canada surveyed 2,104 Canadians about their initial thoughts on holiday shopping for 2023. The survey found that 44 per cent of people are going to be shopping earlier, four per cent later and 52 per cent the same.
Feb 20, 2024 · Wondering what the biggest holiday-buying trends of 2022 are? Or when you should start stashing stuff away? Here's what the experts have to say.
People also ask
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Nov 9, 2023 · Here are five reasons why you should start your holiday shopping early this year: Sales are starting early. Selection will be better. Inflation could drive prices higher. Early holiday...
